Stage
Dubai
Dubai
Marketing
Temps plein
09-nov-2023

DUTIES AND RESPONSIBILITIES   

 -           Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge. 

 -          Support in updating the Activity Calendar along with owning it.  

 -          Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly 

 -          Design differentiated plans by retailer covering activities, exclusivities, digital support… 

 -          Work closely with the in house designer in ensuring all retailer leaflets and artworks are submitted on time 

 -          Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy  

 -          Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter 

 -          Develop and own the SOS (share of shelf) Tracking Sheet  

 -          Update weekly and enhance the Competition Tracking Tool 

 -          Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities 

 -          Lead and own the Merchandising Execution Tool  

 -          Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers 

 -          Track all POSM in market 

 -          Reduce and track stock cover of POSM in storage (warehouse)  

 -          Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence 

 -          Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies  

 -          Ensure POSM budget spend is as per the alignment with finance with no overspend 

 -          Liaise Trade Marketing communication with Commercial & Distributor Teams 

 -          Consistent market visits to monitor on ground activities   

 KNOWLEDGE AND EXPERIENCE   
 * Bachelor / Masters Degree
 * 0-2 Years

 Professional Competencies  

 -          Understands and integrates market & category’s specificities of Beauty 

 -          Experienced in defining customized strategies by retailer and translating them into actionable plans  

 -          Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)  

 -          Able to drive strategies from data analysis (sell-out, promo, ROI etc..)  

 -          Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient 

 -     Builds customized activity calendars and ensures excellence in execution 

 -     Acts as business driver, works well in cross-functional teams  

 Written & spoken language : English   

 SKILLS AND ABILITIES   
 * Mandatory Excel Skills 
 * Power point and Presentation skills
 * Analytical thinking and problem solving
 * Communication 
 * Achievement drive and initiative 
 * Knowledge of time, planning, organizing, anticipating and concern for quality
 * Partnering and team working 
 * Commercial flair 

Must be ready available for at least 6 months starting January 2024




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