ABOUT THE DIVISION:
In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty which means bringing beauty to all. And for us, beauty must be sustainable.
The Consumer Product Division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
ABOUT THE JOB
We are looking for an RGM Analyst to join our team, reporting into the Category Strategy Head in the development of Category growth plans to drive business objectives via core RGM pillars of pricing, promo, mix, and PPA
- Utilise consumer, shopper and market insights from multiple platforms and information sources to create compelling customer presentations which engage retailers and assert our category credentials
- Analyse category dynamics, performance and trends to identify future growth opportunities and develop retailer-specific recommendations
- Work closely with Commercial teams, translating relevant data and insights into business building opportunities
- Build strong relationships with internal stakeholders across sales, marketing, business development, & finance.
- Share learnings and best practises with local, regional and global teams and regular forums.
- Work closely with Marketing and Commercial teams, using relevant data and insights to influence promotional optimisation & pricing strategy.
Promo Strategy
- Support Category Strategy Head in the development of customer-specific promotional growth plans to deliver category, customer and brand objectives. Utilising insights to drive recommendations on depth and frequency as well as optimal slotting clashing, phasing
- Lead the Annual Promotional Guardrails development & deployment across our retail teams internally.
- Developing promotional plans that are underscored by sound macro and financial analysis and make sense for the category and retailer objectives
- Support Activation Category Managers to determine best ROI across different retailer activations
- Lead Post Promo Effectiveness Analysis to drive learnings to maintain and evolve our promo golden rules/strategy
Pricing Strategy
- Support marketing to track price benchmarking of existing portfolio and identify white space opportunities for our products
- Support marketing to determine correct NPD pricing within competitive context and internal financial metrics
- Monitor the market and analyse the impact of price changes within the market
- Review our pricing annually across our entire portfolio and make recommendations pricing strategy
Mix/PPA Strategy
- Support the business decision making to drive profitable growth through optimisation of our assortment – recommendations on activation, distribution, promo strategy
- Identify white space opportunities to launch new products/formats/size that tap into unmet shopper mission/consumer needs
- Support our retailer and channel strategy
ABOUT YOU
- You have previous experience within a similar role or equivalent
- You will have a willingness to own the analytic direction to deliver category and brand objectives
- You will be a critical thinker and be able to analyse large amounts of data
- You will be comfortable operating in a fast-paced and ever-changing dynamic environment
- You will be comfortable with quantitative and qualitative measures and analysis to help drive in market activity
- Intermediate-advanced Excel skills are essential for the role
- Intermediate in Power BI.
ABOUT THE PERKS:
- Profit share, Life Insurance and Income Protection
- Hybrid work environment. Enjoy WFH 2x days per week
- On-site gym, café and staff shop at our St Kilda Road Office
- Access to Health & Wellbeing Programs throughout the year
- Corporate & Staff Discounts, as well as annual product allowance
ABOUT L’OREAL AUSTRALIA AND NEW ZEALAND
L'Oréal ANZ is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email [email protected] to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal ANZ acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.