Who is L’Oréal?
L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen!
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
Why join us?
Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.
We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.
What will you do?
As an Online Brand Manager, you will work closely with the brand team to manage eCommerce business. The key performance indicators are eCommerce sell-out and market share, performance of the brand’s hero products, and the weight of business of online touchpoints (livestream, affiliates, short videos).
- Develop the brand strategy and manage the business.
- Create an online marketing plan based on the brand & platform calendars, to drive business priorities and market share growth
- Diagnose the business performance and take action to meet commercial targets
- Drive the performance of brand heroes performance in the online platforms
- Lead in the ideation and execution of brand eCommerce campaigns
- Create campaign activations for key shopping moments (ex. 3.3, 11.11), brand moments (ex. product launches, SuperBrand Days), and BAU (business as usual)
- Develop and transmit digital assets to support said campaigns
- Develop the emerging business levers within the platforms
- Run the daily operations on livestreams (including big creator lives), affiliates, and short videos
- Conduct test and learns, and scale up the executions that work
- Transactional media management
- Work with performance marketing manager to optimize media placements towards GMV and ROAS targets
- Day to day eCommerce operations
- Lead in forecasting, assortment planning, maintenance of brand online stores and PDPs, etc.
Professional and Technical Competencies
- Ecommerce marketing
- Digital media knowledge
- Affiliate and influencer marketing
Who are we looking for?
- A graduate with a degree in Business Management, Marketing, Communications or equivalent
- Has at least 3-5 years work experience in eCommerce, with strong exposure on digital media and affiliate marketing
- Excellent project management skills and communication skills; experience in a matrix organization is a plus
- Ability to handle a fast-paced environment and operate independently with ambiguity
- A challenger who questions the status quo and pushes teams to achieve objectives
- Practical and with a methodical approach to problem-solving
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.