Lead Advocacy Brand Manager - 12 months FTC, Consumer Products Division
A DAY IN THE LIFE
BUILD AND DRIVE THE LOVE ADVOCACY STRATEGY
- Demonstrate strategic and creative thinking to drive engagements and mentions to hit our SOI targets
- Identify and implement the brands seeding and relationships strategy to ensure we are driving mentions and engagements at scale, across the pyramid, from micro to VIP
- Lead an eventing strategy that is ownable to L’Oreal Paris and drives SOI results
- Lead on Mother brand strategy to drive key brand calendar moments (Cannes, IWD, Defile) to help drive brand equity
ACT AS THE BRAND GUARDIAN DRIVING BRAND LOVE, EQUITY & RELEVANCE
- Oversee and sign-off all brand events and any external brand comms e.g. creative mailers and press releases to ensure consistent brand messaging
USE DATA TO INFORM STRATEGIC THINKING
- Use internal reporting tools to track both individual influencer metrics & total brand performance
- Analyse and present SOI data on learnings and best practice to maximise ROI on any love activity to inform YTG plans
- Ensure that everything the team does is based on insight, data and tools such as IRM, Archive, Talkwalker to inform decisions
EXCEL IN STAKEHOLDER MANAGEMENT
- Work seamlessly with marketing to achieve love advocacy objectives as well as brand / category objectives
- Drive the relationship with the Social and Content lead to ensure a seamless working relationship between the paid and love teams
- Work closely with CDMO and CPD Head of Advocacy, sharing learnings and best practices
NURTURE KEY RELATIONSHIPS
- Nurture relationships with key talent, influencers, agents, MUAs, ambassadors etc
- Nurture relationships with key business functions outside of direct brand e.g. legal + scientific, Corp comms, internal comms etc
NURTURE AND PROGRESS TALENT
- Manage and inspire two Advocacy Brand managers in the day-to-day implementation of the brand strategy
WHO YOU ARE
- Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
- Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
- Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
- Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.
- Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.
- Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands-on approach.
- Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
- Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
- Ambitious: You crave success, and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
- You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
