Orchestrate the launches and push growth of pillar products using their own product, market and consumer
expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management

- Solid marketing working experience 5+ years in a multinational company.
- Experience in product or project management.
- Evidence of strong leadership skills and entrepreneurial spirit.
- Strong communication and interpersonal skills.
- Great analytical and problem-solving skills.
- Good organization and multitasking abilities.
- A keen eye for detail.
- Having experience in handling premium skin care or counter brands is a plus.