KEY JOB ACCOUNTABILITIES 

Drive strategic solutions and frameworks to maximize media investment efficiency and effectiveness for business growth across multiple markets and divisions via 

1. Measuring and tracking digital media investment, performance and KPIs;
2. Identify all the touch points encountered by consumers, their operational purpose and their role in the consumer experience 
3. Understanding comprehensive media landscape change and competitive environments; 
4. Piloting and governing key initiatives to build more productive media operation systems/ processes.

Expertise & Thought Leadership 

• Solid level of understanding & experience on FMCG & Beauty categories and its consumers.
• Strong understanding of both upper and lower funnel digital media strategies and measurements. 
• Experience in assessing competitive and media landscape changes to ensure that L’Oreal stays ahead with speed and agility. 
• Assess each touch point’s effectiveness in terms of achieving its intended purpose against both business and consumer experience objectives. Identify strengths and weaknesses
• Strong and comprehensive knowledge and expertise in data-enabled, and performance-led communication planning and media buying / optimization (including E-commerce).
• Illustrate strong understanding in digital media eco-system, ad technologies, programmatic buying and audience data. 
• Bring innovation and is always in the forefront of new media frontiers and experimentation.

Ownership 

• Digital Media Framework and Strategies – across both upper and lower funnel.
• Defining metrics of success and KPIs across Divisions, Categories, Brands.  
• Work in close collaboration with Regional Media Lead in understanding relationship and impact of Digital media performance to overall strategic frame. 
• Provide a business view of Competitive Ad monitoring on a regular basis across key divisions.
• Support JBPs negotiations with key partners

Governance, Stewardship and Collaboration

• Track and measure the media investment, its performance and KPIs in order to bring transparent visibility on media investment, strategy and performance to senior management.
• Control relationship with external partners (including media planning and buying agencies, digital agencies, lead agencies, search agencies, ecom partners etc) by regularly evaluating their performance and collecting market feedback to bring the best outcome from the relationship. 
• Manage media management systems and lead the process simplification & automation.
• Working with finance team, marketing team, digital team, consumer & market insights and external media & digital agencies.

Upskilling

• Educate and promote media best practices to transform and upskill media and digital knowledge in local country.