Job Title: Director- US Marketing

Brand: NYX Professional Makeup

Location: El Segundo, CA (L'Oreal West Corporate Office)

Key Responsibilities

1. Strategic Vision & Category Leadership

• Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
• Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
• Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.

2. Product Innovation & Lifecycle Management

• Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
• Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
• Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.

3. 360° Campaigns & Digital-First Marketing

• Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
• Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
• Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).

4. Data Analytics & Business Acumen

• Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
• Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.

5. People Management & Leadership

• Provides mentorship for other team members, fostering a culture of creativity, agility, and cross-functional collaboration.
• Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.

Qualifications & Requirements

• Experience: 8–10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
• Education: Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.
• Skills & Competencies:
  • Deep understanding of the US beauty consumer, digital culture, and social media trends.
  • Proven track record of managing product categories and launching successful 360° marketing campaigns.
  • Strong analytical skills with proficiency in retail data (NPD) and P&L management.
  • Demonstrated ability to lead, inspire, and develop high-performing teams.
  • Exceptional project management and cross-functional leadership skills in a fast-paced environment.

Salary Range: 128-180k base + Bonus