Community & Engagement Manager
Are you a social-first storyteller who lives and breathes community? We are looking for a creative, strategic, and highly connected Community & Engagement Manager to lead, grow, and nurture our online communities within our dynamic Consumer Products Division. If you are passionate about shaping brand perception, sparking viral trends, and building long-term relationships with nano/micro-creators, this is your opportunity to drive advocacy and brand love at scale!
A DAY IN THE LIFE
As our Community & Engagement Manager, no two days will look the same. You will be at the heart of our digital conversation, actively bringing our brands to life across social ecosystems. Your day-to-day will involve:
- Owning the Conversation: Managing active brand communities across TikTok and Facebook, answering DMs, engaging in threads, and keeping our brand Voice of Tone (TOV) ahead of the curve.
- Social Flirting & Real-Time Engagement: Spotting emerging viral content, cultural moments, and trends, and inserting our brands proactively into the comments to build relevance.
- Building Brand Love: Designing and running seeding, gifting, and outreach campaigns to connect with brand advocates, loyal fans, and rising nano/micro-creators.
- Driving Organic Content (UGC): Onboarding and managing nano/micro-creators to launch organic campaigns that drive authentic user-generated content.
- Collaborating Cross-Functionally: Working hand-in-hand with Owned Social Brand Managers, Advocacy, Digital, CDMO, and Product Brand Managers to align daily community interactions with campaign priorities.
- Analytics & Testing: Tracking and evaluating response rates on Sprinklr, monitoring campaign performance, and using data-driven insights to continuously test, learn, and optimize our community approach.
WHO YOU ARE
- A Natural Community Builder: You have proven experience managing active social communities (ideally across TikTok and Facebook) with a deep understanding of what makes online audiences tick.
- Trend-Obsessed: You live on social media, have your finger on the pulse of internet culture, and know how to naturally pivot a brand voice to match fast-moving online trends.
- A Relationship Cultivator: You love connecting with people and have experience discovering, onboarding, and partnering with nano/micro-influencers and brand advocates.
- Data-Informed: You don't just post—you measure. You are comfortable utilizing social tools (like Sprinklr) to monitor response times, track KPIs, and extract actionable insights.
- An Excellent Communicator: You possess flawless written skills, an adaptable tone of voice, and strong interpersonal skills to collaborate seamlessly with cross-functional internal teams
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.