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Shanghai
Sales & Business Development
Full - Time
27-Jul-2020

KEY JOB ACCOUNTABILITIES

To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.

- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

- Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets

- Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments

- Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team

- Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing tea

PROFESSIONAL & TECHNICAL COMPETENCIES

MASTERS COMMERCE FUNDAMENTALS

• Activates Business Drivers

• Pursues turnover and profit optimization

• Stays up-to-date with market, consumers& competitors

• Builds on categories Shopper insight

DEVELOPS CUSTOMER CENTRIC BUSINESS

• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon

• Influences the retailer/prescriber/Salon

• Builds retailers development plans

• Manages intermediate agent relationships

• Adapts brand distribution strategy

• Collaborates across functions

BUILDS SELLING PROPOSITION & NEGOTIATE

• Builds Selling story

• Sets negotiation priorities

• Conducts Win-Win negotiation

• Ensures compliance

MONITORS SELL IN & SELL OUT EXCELLENCE

• Forecasts business with accuracy

• Drives Point of Sales field execution

• Follows-up & controls

• Masters brand selling scenarios

• Manages BA/DA staffing & relationship