- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.