Job Title: Senior Manager, Audience Activation (DDX)

Division: CDMO

Location: New York, NY

Reports To: AVP, Audience Strategy – DDX

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oreal’s business and drive digital innovation. As a force for L’Oreal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.

Data Driven Experience Team (DDX): The DDX teams mission is to build the largest beauty database in the world, in order to provide consumers with a best in class digital experience.  Our focus is on the data strategies and technologies that are required to build a best in class asset and supporting programs for our brands. 

What You Will Do: ‘

L’Oreal USA is looking for an Audience Activation Senior Manager reporting into the AVP, Audience Strategy. This strategic role in the group is responsible for helping build programs, technology solutions and operational best practices necessary to carry out the overall audience strategy vision. They are critical to enabling L’Oreal USA to deploy precision marketing strategies with high return on investment.

The Audience Activation Senior Manager will be a key partner across the organization, regularly interacting with cross functional teams in IT, Media and our brand teams. The role will work within a team that is focused on building our 1P data asset through data acquisition tactics and strategies and using the 1P data asset to build actionable consumer insights.   Channels and systems in scope include paid, social media, retail media, audience segmentation and management, CDP/Identity Resolution, Clean Rooms & Partnership ecosystem 

Key Functions of this Job: 

• Lead Audience Activation: Collaborate with media and brand teams to activate defined audiences across various paid media channels, including video, social, and retail platforms. Develop and execute activation strategies tailored to specific campaign objectives and target audiences.  
• Manage Audience Technology Solutions: Oversee and optimize our audience technology stack, ensuring seamless integration with various marketing platforms (streaming providers, Google, Meta, Amazon, etc) and data sources. Evaluate and implement new technologies to enhance audience activation capabilities.
• Audience Ops Leadership: Oversee agency audience ops team responsible for building and syndicating audiences to platforms and performing any necessary technical QA.  
• Data Science Team Leadership: Work in close partnerships with Director, Audience Insights, to oversee a team of data scientists, focused on delivering audience insights and building audiences for targeting.  Ensure proper product management and prioritization of work based on brand needs.  
• Cross-Functional Collaboration: Work closely with brand, media, and retail media teams and other key stakeholders to ensure alignment on audience strategies and activation plans.
• Audience Identification & Strategy: Partner with the Audience Insights team to identify key audience segments needed across different platforms and develop effective targeting strategies.
• Performance Measurement & Optimization: Establish clear KPIs and reporting frameworks to track the effectiveness of audience activation strategies, analyzing campaign performance and identifying areas for optimization.
• Stay Ahead of the Curve: Continuously monitor industry trends, emerging technologies, and best practices in audience activation, data science, and digital marketing.
• Data Operations: Responsible for understanding how data flows through Loreal ecosystem, and ability to work cross-functionally with IT teams to onboard data, in partnership with the Agency Ops Team. 

What We Are Looking For:

Required Qualifications: 

• Bachelor’s degree
• 5+ years of experience
• Primary experience in audience development, data driven marketing, digital marketing, data operations
• Expert knowledge and skill with data, data management, data activation and consumer insights
• A thorough understanding of 1P, 2P, 3P data landscape and how it can drive marketing strategy 
• Knowledge of identity resolution, clean-room and mar-tech industry (ie. Liveramp, , GMP, AMC, CDPs, DMPs, DSPs, Data Onboarding, etc.)
• Works well with agencies and IT teams to design and implement our data ecosystem
• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• Highly collaborative across different stakeholders in a matrixed environment
• Organized, structured, analytical and logical; strong problem-solving skill

Preferred Qualifications: 

• Experience working in a large, highly matrixed, enterprise with competing priorities across reams
• Experience in consumer goods or beauty  
• Product Management experience (Agile, DevOps, etc) 

What’s In It For You: 

• Salary Range [New York]: $117,400-$167,300 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.  

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.