Job Title, Senior Manager, Brand Activation – Garnier Hair Care

Division: Consumer Products Division

Location:  New York, NY

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.  

Mission:

The Brand Activation (BAL) team owns the retailer activation strategy and develops standardized Go-To-Market materials to translate the Garnier Hair Care national brand vision to the retailers. The BAL team serves as the critical bridge between Brand Marketing and the Account teams, providing input to both to ensure alignment and maximize brand impact.

Core Responsibilities:

• GTM Strategy & Activation Planning: Partner with cross-functional teams to develop and execute Garnier Hair Care’s national GTM strategy, and national activation calendar.
• New Item Meetings & Line Review Presentations: Develop brand elements for new item meetings and lead line review presentations showcasing new product launches and activation plans.

• Promo Pack/Holiday Execution: Manage the development and execution of promotional/banded packs, and seasonal/holiday kits to drive consumer engagement and sales.
• Sales Analytics & Account Strategy: Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth.
• Brand & Customer Voice: Serve as the primary voice of Garnier Hair Care and retailers, advocating for and finding synergies with the priorities of both.
• Customer Marketing Support: Provide support to Customer Marketing, fulfilling their needs from the brand perspective and ensuring consistent brand messaging across customer activations.
• Retailer Tentpole Planning and Execution: Develop and execute targeted activation plans to maximize Garnier Hair Care’s presence and impact during key retailer tentpole moments.
• Cross-functional Collaboration: Collaborate effectively cross-category (Skin, Color, etc.) and across other cross-functional teams, including but not limited to, Brand Engagement, Creative, Demand Planning, Commercial Planning, Consumer Promotions, Finance and Media teams to leverage resources and ensure alignment on key initiatives.

Provide Input to:

• Customer Marketing: Support Customer Marketing by providing brand assets, insights, and strategic guidance.
• Merch Ops: Collaborate closely to ensure seamless execution of permanent merchandising placements and in-store displays.
• Brand Marketing: Provide feedback on account-specific needs and opportunities, as well as input on sales forecasting based on market analysis and account performance.

What’s In It For You:

• Salary Range: $117,000 - $167,300  (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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