Senior Community Manager - 12 Month Maternity Cover
The Senior Community Manager will lead and develop a high-performing team responsible for managing and growing online communities across four key dermatological brands: Vichy, La Roche-Posay, CeraVe and SkinCeuticals. This role requires a strategic thinker with strong leadership, analytical, and communication skills. The successful candidate will oversee all aspects of community management, from consumer engagement to professional collaborations, social media strategy, and nano influencer relations. They will work closely with cross-functional teams, including medical, advocacy, and digital departments, to ensure alignment with brand strategies and KPIs.
A DAY IN THE LIFE
Consumer Community Management:
- Oversee the Community Manager in the execution of all consumer community activations across the four brands.
- Manage and optimise the Dermaly Community Platform, ensuring its continued success and growth.
- Oversee community management and customer care initiatives, providing exceptional support and fostering positive brand interactions.
- Develop and implement a robust community eventing strategy, including partnerships and collaborations, in alignment with the "Be Where the Communities Are" program.
Professional Community Management
- Oversee the Community Manager in the development and launch of a new professional community for pharmacists as part of the Pharma-Forward program.
- Collaborate closely with the Medical Advocacy Manager, medical team, Pharma-Forward team, and digital team to ensure a successful launch and ongoing engagement.
- Create an online space for pharmacists to connect, learn, and share best practices.
Social Media Management:
- Oversee the Assistant Community & Social Manager in the execution of organic social media strategies across the four brands.
- Identify and manage relationships with appropriate agencies and platforms, optimising our reach and engagement.
- Develop a forward-thinking social media strategy, including exploration and implementation of new platforms such as TikTok.
- Oversee the Social Flirting program and integrate the new Archive platform effectively.
- Create Social Listening strategy that informs business priorities & campaigns
Influencer Relationship Management (IRM) :
- Oversee the Assistant Community Manager in the execution of the IRM project.
- Foster strong relationships with key influencers, ensuring alignment between advocacy, paid, and organic campaigns.
- Manage the L'Oréal Star platform effectively.
Cross-Functional Collaboration:
- Work collaboratively with advocacy, medical, and digital teams to ensure alignment with brand strategies and KPIs.
- Effectively communicate the team's work, achievements, and insights to internal stakeholders across CDMO, global, and zone teams.
Team Management:
- Provide exceptional leadership, coaching, and mentorship to a team of three direct reports.
- Foster a positive and collaborative team environment, promoting professional development and growth.
Data Analysis and Optimisation:
- Develop and utilise data-driven insights to inform community management strategies.
- Continuously test, learn, and measure results to demonstrate the value of the team's work.
- Report on key performance indicators (KPIs) regularly.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.