GENERAL DESCRIPTION
Implements medical visit strategy at country level and manages a team of regional managers & medical representatives.
DUTIES AND RESPONSIBILITIES
Roll out and ensure operational monitoring of the regional medical strategy:
- Implement an action plan in line with the medical visiting plan
- Organize events involving health professionals in conjunction with medical relations
- Be a creative force for implementing communication and event-related materials
- Analyze quantitative and qualitative dashboards: interpreting results, circulating information, implementing corrective action and following up on activity
- Allocate resources while optimizing ROI - Ensure synergy with commercial teams to increase sell-out
- Responsible for meeting the sales target quotas for the medical team (Sell In)
Manage and drive the team in line with medical detailing’s strategy of excellence:
- Organize, coordinate, manage and motivate the team
- Guide professional development / monitoring of medical representatives: continuous assessment of scientific, product and regulatory knowledge and proficiency in communication techniques and tools (CRM/CLM platform)
- Monitor and drive the teams’ sectorial action plans
Develop local medical relations
- Identify local KOLs and propose them to Medical Relations, professional relations with KOLs and institutional partners
- Coordinate organization of, and participation in congresses and symposia in the scope.
Ensure links and collaboration with headquarter-based teams (marketing, medical relations, sales, digital, etc.):
- Ensure competitive and environmental monitoring related to medical activity and feed it back up to medical hub team.
- Ensure training and respect of both internal and external ethical standards regarding relations with health professionals
KNOWLEDGE AND EXPERIENCE- SKILLS AND ABILITIES
MEDICAL DETAILING SKILLS:
Pharmaceutical background preferably with dermatology experience. Targeting and segmentation follow-up • Builds an interactive and customized dialogue with the physician • Treats objections, obtains prescriptions • Creates and updates the physician’s file
SCIENTIFIC KNOWLEDGE:
• Knows skin and hair physio-pathologies and the medical environment • Knows our products and competition (formulas and patients benefits) • Develops one’s local medical network • Knows regulatory constraints. People management skills preferably know how to manage managers.
ENTREPRENEURSHIP ON ONE’S TERRITORY
• Analyzes key performance indicators on one’s territory • Implements and adjusts sectoral action plan • Interacts with the Sales Rep(s) to build synergies • Develops Rx counter training in the point of sales
COLLABORATIVE BRAND & TEAM BUILDING • Develops competitive intelligence • Focuses on brand Must Have projects according to the country strategy • Participates in prospective task forces
STAKEHOLDERS
Medical Communication manager, Medical Relation manager, omnichannel manager, medical business analyst
PERSONAL COMPENTENCIES
Strong communication and presentation skills
Leadership skills
People management skills preferably as a second line manager
Key account management