ACADEMIC CEMS COURSE
DEVELOPING A WINNING MARKETING AND SALES STRATEGY
RUN BY THE WARSAW SCHOOL OF ECONOMICS AND L'ORÉAL POLAND & BALTIC
During this academic CEMS course, you will have a unique opportunity to take a deep dive into the world of the beauty market and…
- Discover real-life business cases of L’Oréal brands
- Learn more about brand management and business development
- Get profound insights into a B2B and B2C mixed business model
- Get inspired and challenged by the best professionals in the field from L’Oréal Poland&Baltic
What’s in it for YOU?
- Possibility to turn theory into practice
- Practice your marketing and business skills
- Work as a team on innovative projects
- Opportunity to exchange with the best experts in the FMCG industry
- The course is recognized by the Warsaw School of Economics and CEMS as a regular course
- Gain 7 ECTS points
- Get to know more about L’Oréal’s local and global commercial strategy, meet management professionals from L'Oréal Poland & Baltic HUB
- Begin your career with L'Oréal – participate in the Brandstorm 2023 contest and get the chance to kick start your career at L'Oréal with our Talent Development Program internship program
Who can participate?
- Full-time Master's Students of SGH Warsaw School of Economics who are passionate about marketing and business development
- The course is a part of the CEMS Program, non-CEMS students are also invited to apply
- The course takes place during the winter semester of 2022/23 (OCT-DEC)
- Classes will be held in English
- 100% attendance is mandatory
- The number of seats is limited - max 35
SESSIONS SCHEDULE
The course is scheduled for the 2022/23 winter semester (OCT-DEC), Wednesdays 5h classes in 4 sessions, and the 5th session is a Final Presentation at L’Oréal Poland & Baltic HUB Headquarters Office.
STAFFING
- Ph.D. Justyna Szumniak-Samolej – supervision of the course.
- HR Manager – overviewing and coordinating the course on L’Oréal’s side.
- Managers from Marketing, Market Research, Trade Marketing, Category Management, Sales departments – leading respective course parts and case studies.
ENROLLMENT / APPLICATION PROCESS - read carefully!
1. Submit your application through this website with:
- Resume (CV including SGH email and student ID)
- A short cover letter part explaining your motivation to participate in this course - can be a part of the resume (CV)
Accepted students will be officially enrolled in the course at the beginning of the semester by Dean’s Office, there will be no possibility to register for this course in Virtual Dean’s Office (WD).