Manager, Global E-commerce Content (Kiehl's DMI)
Location: New York, NY
Division: L’Oréal Luxe
Reports to: Director, Global eCommerce
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A Day in the Life
I am the Manager of E-Commerce Content and I support the digital team in the growth and development of the eCommerce business and across direct and indirect channels, with a focus on product launches, hallmarks, seasonals & always-on. I support in the global strategy of content asset creation and am well versed in driving business growth through adoption KPIs. I must strategize and drive the business using data & insights to execute the best in class digital programs to meet brand objectives and keep up to date on the latest innovative competitive trends & market best practices.
Requirements
3-5 years of e-Commerce experience with a focus on understanding the consumer journey
Marketing and/or Beauty background
Strong analytical skills
Understanding of e-commerce trends and strategy
Understanding of the full online consumer journey and across touchpoints inclusive of best-in-class content to further elevate skincare expertise on site.
Responsibilities
DIGITAL CONTENT & STRATEGY
Manage the development of globally-relevant digital content strategies for 360 product launches, hallmarks, always on and seasonals across D2C, E-Retail / Amazon
Manage projects independently and work closely with the Digital Creative/Copy teams with clear timelines and milestones present the global digital strategy for content assets
Lead the end-to-end process with key stakeholders of animation package creation for digital animations
Conduct competitive landscape and market research to infuse into each digital activation strategy, including post-mortem analysis to share post-campaign learnings with 360 partners
Manage & track asset adoption across sites and present quarterly findings to cross-functional teams
CROSS-FUNCTIONAL RELATIONSHIPS
Partner with internal teams (Media, Marketing, Social CRM, SEO, Education, etc.) to integrate and create synergies within the digital animations and 360 e-strategy
Present e-Commerce strategies to cross-functional teams to ensure 360 alignment
Partner closely with the Operations Manager on yearly/hallmarks market adaptation of assets to influence and evolve digital strategies based on key learnings
Work closely with Site Experience on content asset testing based on asset performance insights
Manage and work closely with the Operations Manager on digital releases, end to end QA process and PIM enrichment prior to 360 release
SHARED TEAM RESPONSIBILITIES
Support digital upskilling of the DMI and infusing digital best practices, trends, and innovative strategies in 360 Marketing launches & animations
Create documentation for the brand for all functions to reference and understand
CORE KPIS:
Drive sales and growth with measurable results
Strong 360 alignment with cross-functional teams on insights/analysis, activation assets and strategy, and e-commerce best practices.
100% asset adoption across market
DELIVERABLES/OUTCOMES:
Delivering a best-in-class e-commerce customer experience
Delivery with a 360 approach on hallmarks/seasonals/PDPs.
What We Offer
Salary Range: $98,400– $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Your Future Team
Join our teams to be at the forefront of the Digital & E-commerce business & innovation in the world! With +4000 Digital & E-com experts, get ready for an infinite career paths at the heart of our 360 digital transformation.
We Are Committed and Engaged
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact
[email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
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