The world leader in beauty, L’Oréal is
present in 130 countries on five continents. Our 32 international brands have
allowed us to devote ourselves solely to one business: beauty, with a mission
to provide the best in cosmetics innovation to all women and men around the
world. We want to bring beauty to all people. Our ambition by 2020 is to win
over another one billion consumers around the world by creating the cosmetic
products that meet the infinite diversity of their beauty needs and desires
through continued digital innovation. L’Oréal encourages diversity and
sustainable, ethical sourcing for all our products and we have reduced our
emissions by approx. 50% since 2005. Our
brands are leaders in beauty, and we are looking for you to lead the change you
want to see in L’Oréal.
eBusiness Manager – LDF
As eBusiness Manager on LDF, you will
create and lead the brand eBusiness strategy, steering and supporting the
commercial team to plan, manage and execute growth plans and continuously raise
the bar in the digital space.
The Ebiz manager will be 100% accountable
of the full P&L (from sell-in to profit) for
§The
brand EComm), working in collaboration with the
Digital Luxe Team
§Pure
players, both existing accounts like Feel Unique, Look Fantastic as well as
exciting brand new opportunities that we will explore in 2020.
You will also be responsible for
upskilling NAMs on E-Retail and collaborating with Business stakeholders
(finance, supply, marketing etc.) on key levers and winning formula for
eBusiness.
You will:
•Be
the expert in eBusiness, nurturing close relationships with our pure players,
international teams (DMIs/Zone) and within the brand to lead the eBusiness
strategy for brand growth and increased profitability
•Ensure
clear forecasting, trending and reporting for PP/D2C; flagging weekly risks and
opportunities to brand Commercial Director. Tracking and reporting against KPIs
•Monitor
performance and provide analysis / insights to update strategy according to
centralised eBusiness reporting & industry data
•Account
Management of Pure Players and reviewing and executing any new online business
opportunities
•Strong
collaboration with the National Accounts team to provide recommendations to
drive e-Retail growth across all retailers, building holistic E-Retail plan of
the brand, with differentiated retailer strategies
•Be
‘Brilliant at Basics’, driving more technical elements with the CMO / Luxe
Digital Innovation Team / Brand Activation Manager to ensure the brand is
winning at search, has strong visibility, enhanced content and an aligned 360
digital marketing channel strategy for pure players and direct to consumer.
•Utilise
eBusiness KPIs such as Traffic, CVR, ATV and Bounce Rate and implement
learnings to drive performance.
•Work
with brand activation to ensure delivery of processes within the brand at local
and international level to ensure seamless eBusiness execution
•Lead
projects and activities that will differentiate between direct and indirect,
driving traffic and market share gains for the brand
•Management
of Pure Players/D2C P&L
•Management
and development of eBusiness Executive
You are:
•Previous
exposure to eCommerce essential, with ability to demonstrate driving online
growth
•Strong
influencer, can lead and inspire others
•Ability
to build solid relationships, both internally and with external partners
•Strategic
mindset – has to translate and drive brand digital vision
•Highly
numerate, with experience in a fast paced commercial environment
•Passion
and curiosity for online retail, continuously seeking new opportunities and at
the forefront of the ever changing digital landscape
You have:
Strong understanding of conversion
drivers ( E – Merchandising / PDPs/ GWP + Sampling offers)
Strong understanding on traffic drivers
(Paid Search/ SEO and organic search/ Paid Social/ CRM)
Strong understanding of Google Analytics -> Understanding KPIs
(Conversion/Bounce Rate/ ATV/ IPT
Ideally proficient in Demandware
Pureplayer Account Manager
Experience:
Retail/Sell
in forecasting
Promo Planning
Budget Management
Space/Visibility Negotiation
P+L Understanding