[L'oreal Korea] KIC - MKT - Global Project Manager (KIC Luxe Make-up)
KEY JOB Accountabilities
Develop innovative products, and renovate pillars-product for the international brand to ensure continued worldwide growth for the brand.
- Collect, compare and synthesise international market data relevant to their category (consumer, markets, competition, country, digital…), generate insights and suggest actions based on findings
- Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends.
- Orchestrate the product development process, including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all commitments, etc.) and meet the deadlines.
- Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc…) to create an integrated, engaging, and consistent consumer brand experience.
- Assist in the development of creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale)
- Write country implementation kits providing advice and recommendations on the marketing mix.
- Exchange constantly with the zones and strategic countries for their category, support them during product launches, and ensure follow-up of go-to-market.
- Effectively prepare clear messages to present to senior management.
Specific to selective divisions:
- Own the brand patrimony, and respect the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Respect the partnership established with the designer of the brand
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise
ACTIVATION EXCELLENCE
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
• Creates collaboration for bigger success
• Shares & leverages best practices
(*Please attach your updated Eng. resume when you apply)