HEAD OF A&I (ADVOCACY & INFLUENCE) Professional Products Division (PPD) 

I am the HEAD OF A&I, and I am responsible for building and implementing social, consumer and Pro advocacy & engagement strategy for PPD. I am a leading voice in the global & local PPD A&I community and act as a key enabler of the brand A&I teams. I work with all PPD brands and multiple functions to support social upskilling, identifying growth opportunities, implementing new tools and efficient ways of working and encouraging collaboration. 

 A DAY IN THE LIFE

DIVISION A&I STRATEGY AND ACCELERATION:  

• Adapt, implement, and ensure compliance to strategic frame, KPI ambitions, procedures & ways of working and reporting – in alignment with the market Multidivision and Global Division Frame 
• Be the division champion of Onefluence and Creator Loyalty, and ensure success and compliance for the division while continually aiming to build new best practices on process workflows 
• Be the driving force behind fostering a deeper connection between the PPD brand and UKI Pro influencers, and the Pro communities  
• Drive PPD A&I Acceleration on key bets to win Engagement and drive brand love and cultural relevance locally 
• PPD Champion in Multidivisional projects, eventing and any A&I related initiatives 
• Collaborate and create engagement on these topics among A&I Division & Multidivisional teams, both at Europe and local levels (best practices, insights, etc) 
• Key lead for PPD to drive A&I enablers (tools, trend hacking, seeding, learnings, …)

REPORTING, INSIGHTS AND BEST PRACTICE SHARING  

• Streamline reporting and guide the development of high value analysis on ROI, efficiency and spend 
• Facilitate the creation and sharing of division best practices to drive innovative A&I initiatives to fuel growth 

UPSKILLING:  

• Continually upskill PPD division, including all business partner teams to enable A&I success 
• Nurture the growth and development of the PPD brand A&I teams  

MY CORE KPIS ARE:  

• Market Share of Influence for consumer and  Pro influencers   / Spend Efficiency / A&I Golden Rules KPIs & Compliance / Onefluence KPIs & delivery / Team engagement  

MY DELIVERABLES/OUTCOMES ARE:  

• Unified B2C & B2B A&I strategy and execution plans for PPD division   
• Best practices sharing & synergies unlocked with affiliate & brand teams 
• Spend optimised, managed to budget & on time  
• Divisional upskilling  

 WHO YOU ARE

• Strong A&I expertise of the UKI market and excellent transversal leadership skills 
• A strategic & logical mindset and ability to bring structure & framing to a fast growing, creative and relationship driven area of the business 
• Experience across paid social content, owned channel management, advocacy & community management  
• Experience in relevant A&I agency, group or advertiser 
• Strong interest in A&I, market development and innovation, with curiosity to try the unproven 
• Good written & verbal communication skills with ability to articulate complex or technical matters in a simple way across all levels of the organisation 
• A positive attitude to ambiguity and able to tackle problems with a structured approach 
• Ability to build strong working relationship with internal teams and agency partners

WHAT WE OFFER 

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. 

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. 

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too! 

WHO WE ARE 

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.  

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world. 

HOW WE RECRUIT 

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.