Are you a visionary leader with a passion for luxury, an eye for market dynamics, and a proven track record in developing and executing winning go-to-market strategies? L'Oréal is seeking an exceptional Head of Activation to drive the success of one of our prestigious Luxury brands.

In this pivotal role, you will be at the forefront of shaping our brand's market presence, translating strategic vision into tangible results, and fostering collaborative partnerships across our organization. This is a unique opportunity to lead a dynamic team and make a significant impact on our luxury portfolio.

A DAY IN THE LIFE

• You will lead with impact across three core pillars:

  1. Go-To-Market Strategy & Execution:

  • Lead and inspire a high-performing team of Channel Activators and a Business Growth Partner.
  • Forge strong partnerships with product, engagement, and commercial teams to align on strategic objectives.
  • Translate comprehensive brand plans into winning go-to-market strategies, leveraging deep market insights.
  • Ensure flawless, best-in-class activation, meticulously adapted to each retailer context. For e-commerce, this means optimizing Product Detail Pages (PDPs) to maximize account flywheel performance.
  • Collaborate with national account managers to craft tailored retail plans.
  • Define comprehensive distribution and channel strategies, including key open/close Point of Sales (POS) lists.
  • Strategize and allocate Coffret, Gift With Purchase (GWP), samples, and testers by retailer.
  • Develop innovative retailer activation strategies, encompassing Partnership Marketing, CRM, and media initiatives.
  • Work alongside Retail and Education managers to empower and drive performance within our field teams.

MONITORING & ACCELERATING SELL OUT

• Align the brand total promotional calendar with commercial squads
• Actively review the squad activity tracker on a monthly basis to maximise sell out opportunities
• Review brands swings on commercial forecast: identify opportunities and risks and generate solutions accordingly
• Ensure market share winning plan in Q4
• Report on door productivity and actively share with team
• Support in producing monthly market share note (what is going on by retailer)

INFLUENCE OF P&L GTN

• Be the brand commercial lead for trend
• Partner with Commercial Controlling to review investment by brand & customer during the trend process
• Embed Revenue Growth Management learnings within the strategy and actively review 
• Deliver on brand valorisation target by optimising OCA / Mino investment by axe/customer/mechanic
• Define and set promotional golden rules in partnership with finance
• Define and own SLOB clearance plan 
• Going to Internal Commercial meetings and debriefing teams afterwards

WHO YOU ARE:

• Strategic Thinking: Ability to translate brand vision into actionable go-to-market strategies and adapt them to evolving market dynamics.
• Commercial Acumen: Strong understanding of retail dynamics, channel management, and P&L levers with the ability to identify growth opportunities and optimize investment strategies.
• Collaboration & Communication: Excellent interpersonal and communication skills to effectively collaborate with cross-functional teams, influence stakeholders, and drive alignment.
• Analytical & Data-Driven: Proficiency in analyzing data, interpreting market trends, and leveraging insights to inform strategic decisions and optimize campaign performance.
• Project Management: Strong organizational and execution skills to manage multiple projects simultaneously, ensuring timely delivery and flawless execution.
• Leadership & Team Management: Proven ability to lead, motivate, and develop high-performing teams to achieve ambitious goals.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.