Karachi, Sindh
Marketing
Full - Time
17-Aug-2021
Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.

- Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
- Manage the collection and analysis of consumer and market insights for the category.
- Lead and manage brand content and communication strategy with global & zone brand guidelines along with local adaptation of communication materials (imagery, digital, point of sale).
- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; 
Planning and leading end-to-end E-commerce plans by ensure A+ content/visibility, activation/promo, launches and expansion in line with brand’s strategic vision & guidelines.
- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
- Manage the P&L for the category and ensure all business KPIs are being met.
Develop and maintain an understanding of the category; the market dynamics, the competition landscape and identify key consumer trends by analyzing various reports.
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose  while nourishing the brand


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