Shanghai
Marketing
Full - Time
25-Aug-2021
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue 
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
- Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
 - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
- Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management

MARKET & CONSUMER INSIGHT 
• Identifies market drivers 
• Translates trends and consumer knowledge into meaningful insights 
BRAND DEVELOPMENT 
• Thinks brand strategy • Imagines disruptive products & services 
• Develops integrated campaigns that work 
• Integrates retail & shopper expertise 
ACTIVATION EXCELLENCE 
• Delivers excellence with agility and rigor 
• Integrates sustainable, business consciousness 
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