Why L'Oréal?
We are driven by a passion for beauty that moves the world.
We are the market leader in Beauty and a pioneer in Beauty Tech. As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.
We live sustainability and environmental protection. By 2030, our Commitments mark the beginning of a more radical transformation and embody our view of how a company's vision, purpose and responsibility should look to meet the world's challenges. Our 88,000 employees in 150 countries are transforming our business to ensure that our activities respect the boundaries of our planet.
For our location in Düsseldorf we are looking for people who will join us in making a difference.
WHAT YOU WILL BE DOING:
Be part of our E-commerce acceleration within the E-commerce activation team by developing & executing our brands online through an efficient category e-commerce plan. We are obsessed with our e-consumers and want to propose them the best online experience. You will be partnering with our e-retailers to enhance shopper experience, both at category level and brand level. Ensuring the best online execution with Dermo cosmetic section, supporting marketing in creation of Shop in shop, A+ content, pushing Ratings & Reviews. Also run e-commerce media within platforms (onsite and offsite e-retailer media). You will ensure we hit our ambitious sales targets for this strategic channel.
You will work closely with the marketing, digital & commercial team in Germany. This role will have the opportunity to contribute to new projects with top e-retailers. You are going to work both with internal and external stakeholders.
This role reports to the E-Activation Team Leader.
Key mission: Champion the Online Brand plan on platforms, including Campaigns, Promotions, Assortment, Hero SKU Focus, Campaign Stories, Platform Differentiation and Media
E-Trade Plan Creation
* Execute the best tailored e-trade plans with preferred e-retailers in collaboration with E-KAMs
* Monitor & analyse e-trade operations to enhance performance of the campaigns on preferred partners
* Audit competitors’ online activities
E-Assortment
* Be responsible for the hero products activations
* Ensure best in class product launches on E-commerce platforms
E-Content
* Implement online content at e-retailers’ sites, including easy navigation, landing pages, banners, newsletters to ensure optimal traffic & conversion rate
* Ensure A+ content on all the top priority products to drive conversion rates and SEO/SEM performance
* Generate and monitor consumer’s reviews in cooperation with the team to drive conversion rate and to get product & marketing insights
* Act as an in-house e-commerce expert to advise internal stakeholders in online content, e-com best practices
E-Commerce Media
* Execute the E-commerce Media plan within our platforms
* Analyses performance, execution and ROI of onsite media activities
In general, Manage, analyse (regular audit) and draw conclusions to optimize e-commerce KPIs (traffic, conversion rate, average transaction value)
WHO ARE WE LOOKING FOR?
* Experience in e-commerce or/and digital management with knowledge on digital campaign, content & social
* Experience in creating marketing materials
* Professional english knowledge
* A confident communicator
* Strong team and cooperation spirit
* Superior project management and time management skills
* Strong knowledge and understanding of current trends in marketing and digital media
* Consumer obsessed
* Sensitivity to beauty products, trends and willingness to master beauty language
Our offer
* Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
* A competitive and attractive salary and benefits package
* Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
* Diverse, national and international perspectives
Diversity & Inclusion
L'Oréal is committed to providing equal opportunities to its applicants.
We value diversity, inclusion and individual self-expression in the workplace as diversity strengthens our teams and we want to reflect the image of society and therefore our consumers in our company. Any form of discrimination is therefore not tolerated.