Riga, Riga
Marketing
Full - Time
08-Aug-2022

E-Commerce Activation Manager Baltic – L’Oreal Luxe Division

Location:
This position can be located in Riga, Vilnius or Tallin.
Note: Position became available as a result of maternity leave, therefore formally this will be a replacement contract, estimated 1,5year.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique.

Thanks to our strong, balanced and complementary portfolio we are able to meet the needs of every consumer tribe.

Our portfolio is composed of 26 brands of which 17 are global brands, including major brands, highly-aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani, Prada, Valentino, Biotherm and Kiehl’s.

Today we’re looking for a creative and motivated  Activation Manager with innovator spirit and sense of beauty to further develop the icon brands.  



Responsibilities are mainly:

• Define the overall short- and long-term activation strategy for Ecommerce Customers and lead the execution.

• Created, agree and implement (together with KAM) JBP for E-retailer and Pure Players.

• Define investment strategy for ecommerce (incl. media planning and briefing creative and media agency for ecommerce), align the Brand and Ecommerce strategy

• Lead and support KAMs in planning onsite and offsite investments in ecommerce to optimize ROAS and ROI

• Develop and manage execution (banners, landing pages, search tags) of ecommerce trade activation plan in Pure Players, Marketplace and e-Retailers.

• Track and analyze the performance of sellout campaigns and activities (with Activation Team)

• Supervise ROI analysis with recommendations of key sellout activations based on preselected KPIs

• Secure proper online visibility for novelties launches in E-retailers and Pure Players

• Develop innovative to drive online sales and nourish the consumer experience for online touchpoints: campaigns, CRM, services, online retail with external (media and advertising agencies) and internal stakeholders (Digital, Brand, Marketing)

• Manage e-commerce related digital projects, as Gift founder and Google analytics.

 • Be the leading person from BL side for Digital tools, such as Opera and Salsify.

• Regular tracking of competitors activations, store checks with KAMs.

• Lead projects and discussions in cross functional team

To succeed in the role you will need:

  • Ability to work with multiple projects in fast-changing industry.
  • Excellent time management skills.
  • Knowledge about local market dynamics and environment.
  • Experience in brand activation, merchandising and retail.
  • Outstanding communication and team working skills
  • Analytical mind and ability to work in a complex environment.
  • Fluent English, Latvian and good Russian language skills.

Moreover, you are:

  • You. And you’re true to yourself. We cherish diversity so you’ll feel at home whoever you are.
  • Entrepreneurial. Every single day, you spot opportunities to change the world for the better.
  • Ambitious. You crave success and we’ll support you all the way. That way, we all win.
  • One of the gang. You recognize that great things are achieved only in a team.
  • Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.

 

We offer:
 

  • Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader
  • Plenty of opportunities to grow – cross-divisionally and functionally
  • #Learningneverstops mindset: wide learning and e-learning package

·         Salary 1900-2100 EUR gross + annual bonus. In case of Placing the Position in Lithuania, salary level also would be adjusted to the local taxes conditions.

·         Note: Position became available as a result of maternity leave, therefore formally this will be a replacement contract, estimated 1,5year.


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