New York, NY, New York
Marketing
Full - Time
26-May-2023

Director, Content and Social


Job: Director, Content & Social

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview: This is your chance to lead social and content on the #1 Makeup Brand in the world. Responsible for the vision, strategy and creation of social-first and high performing content for the brand as well as the management of social channels with effective content, at a global level. Looking for an energetic, dynamic, creative and collaborative leader to guide a team of three direct reports and drive best-in-class, ahead of the trend social and content.

 

Job Responsibilities:

       High level thought leadership to create and drive the social vision and strategy in line with the brand equity that drives our and our consumers’ passion for beauty. Ensure it is executed on all global and local organic channels that drives engagement and talkability for the brand.

       Push the limit and break the mold of content that comes from the brand to be more surprising, more talkable, more culturally relevant and with higher engagement than ever before. Think differently, more creatively, bolder and bigger than before.

       Responsible for our global social channels including owned and earned content, conversation, calendars as well as community management and campaigns.

       Drive the conceptualization and creation of Brand content and ensure it resonates with the consumer (e.g. Social, Reanimations, Product, Video, worldwide meetings, Spokes, Educational content, Always On, reactive & trending content)

       Integrate social listening into everything we do for trends, insights, and new ideas as well as perform analysis of social channels to drive strategy and improvement of content.

       Manage the global brand content productions (from conception to completion), as well as activation of small to large agencies.

       Lead in-house launch support, social, and digital content production.

       Manage the agencies responsible for the creation of content as well as Creators/Influencers/KOLs and their corresponding agencies or management:

       Create and issue briefs

       Manage & review agency progress

       Ensure content meets the Brand DNA

       Manage agency contract & financials

       Ensure on time and on-brief deliverables

       Define & write guidelines for brand social and content local adaptation & implementation.

       Maintain strong relationships with counterparts around the world at a country and zone level to ensure best in class social content and high adoption of the global vision.

       Be flexible and adaptable, with speed, keeping abreast of and experimenting with latest innovations and trends in producing content and social. Actively participate and ensure expertise sharing; innovation & upskilling.

       Responsible for delivering:

       Strong social and content strategic vision 

       Impactful, meaningful & creative content

       Consistent Brand communication

       Guidelines for content implementation and social platforms

Job Requirements:

  • 7-10+ years of related business experience
  • Experience in Social, Content, Communications, or Marketing

       Consumer habits, language, & engagement methodologies

       Content Production

       Social platforms and best practices; ability to drive social media insights

       Ecommerce platforms and best practices

       Marketing campaign 360 content

       Agency management

  • Mac Proficiency
  • Passion for makeup, social and creation. Beauty experience a plus.
  • Collaborative leadership skills
  • Project Management Skills
  • Quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation for our business / sensitivity to métier

Additional Benefits Information As Follows:

Salary Range: $139,700-$199,100 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

·         Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  

·         Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 

·         Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  

·         Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  

·         Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  

·         Employee Resource Groups (Think Tanks and Innovation Squads)  

·         Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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