Indefinido
İstanbul, Istanbul
CMO & Digital
Jornada Completa
08-Jan-2024

The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm,  Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

 

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

 

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.


As Community Advocacy Manager, you will be responsible for building and implementing the consumer advocacy and engagement strategy for the company with a special focus on social listening.

Key Responsibilities:

Community Engagement

Create and increase conversations on all owned and earned social media channels

Upskilling of target communities

Encourage the development of ‘prescriber’ content

Project Planning and Execution:

Develop and execute social listening projects from initiation to completion.

Collaborate with stakeholders within divisions to define project objectives, scope, and deliverables.

Data Collection and Analysis:

Analyze social data to identify trends, sentiments, and key insights.

Stakeholder Collaboration:

Collaborate with Media and Digital Community Specialist, Love Brand Teams, marketing, Cooperate Communication, and other relevant teams to understand business objectives.

Translate business goals into community engagement strategies and objectives.

Insights and Recommendations:

Provide actionable insights based on social listening data to inform strategic decision-making.

Regularly communicate findings to stakeholders through reports, presentations, and other channels.

Trend Identification:

Proactively identify emerging trends, topics, and conversations in social media and other online platforms.

Analyze patterns and shifts in consumer behavior, sentiment, and market dynamics.

Continuous Improvement:

Identify opportunities for process improvement and optimization.

Develop best practices (from social media and influencer marketing to ratings and reviews generation, social listening, customer service/insights and user generated content) to drive innovative consumer engagement ideas that can scale across the Division and the Group; 

Customized Reporting:

Create actionable reports to external and internal stakeholders on Social Community trending promotional launches , summarizing community insights and promotional launches


DO YOU HAVE WHAT IT TAKES


4 years’ university degree

Minimum 2 years of experience in an Agency or FMCG industry

Knowledge of Social Listening Tools

Strong analytical problem solving and negotiation skills

Proactive and committed to delivering results in a fast paced, demanding work environment

Good communication and presentation ability

Excellent communication skills in English


       

 

 


 

  • Puedes inscribirte en un máximo de tres ofertas en un período de 30 días.
  • No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.
  • Visita el apartado “Tu espacio de candidatura” para ver las ofertas en las que ya te has inscrito.
  • Por favor abstente de crear cuentas adicionales con emails distintos ya que es probable que tus cuentas se unifiquen y que tus candidaturas en curso se pierdan