Chief Digital Officer

Primary mission: build local digital and communication strategy and action plan aligned with division, zone, and cross-division guidelines. Ensures consolidated vision for Professional product division´s activity on digital to target global ambition. Be an expert and support for brands, lead the vision, and be a part for digital agencies. Manage the budget and team. 

Main tasks: 

Inspiration and trends: 

• Maintain an understanding of the latest digital opportunities and trends in consumer interaction and inspire the teams with those possibilities 
• Map local digital consumer path and make the strategy for categories and brands to achieve the best results 

Digital media strategy: 

• Tailor the global digital and media strategies to the local characteristics for the brand's local specificities 
• Monitor digital and media performance, consumer engagement 
• Oversee a strategic approach on media (all digital media included) support digital marketing campaigns, use learning/best practices for advice

Advocacy B2C & B2B2C: 

• Leverage earned media through influencers & KOLs strategies 
• Contribute to medical B2B2C activation, providing social expertise to medical team 

CRM & Data: 

• Set CRM LDB strategy and oversee the implementation followed by results   
• Data following ad management, making decisions based on data  

E-commerce: 

• Contributes to e-commerce development, providing adapted digital information and expertise 
• Help set up a strategy for transactional media in cooperation with brands and the e-commerce team  
• Ensures appropriate commercial targets are set for D2C e-commerce activity and ensures its tracking sharing responsibility with the commercial / the e-commerce team team 

Technological expertise: 

•  Owns platform excellence (tagging, SEO, …) 
• Builds a strong partnership with Digital agencies and technological teams 

YOU have:  

•    BS/MS degree in marketing or a related field 

•    Project management experience is a must 

•    Demonstrable experience (5 years) leading and managing CRM or emailing campaigns 

•    Professional English knowledge 

•    No local language knowledge needed (CZ, SK or HU), but preferred 

•    Proven working experience in digital marketing 

•    Inform and motivate highly creative with experience in identifying target audiences & and devising digital campaigns that engage, 

•    Experience in optimizing landing pages, UX and user funnels 

•    Experience with A/B and multivariate experiments 

•    Solid knowledge of website analytics tools (e.g., Google Analytics) 

•    Strong analytical skills and data-driven thinking 

•    Great communication skills and people development focus 

YOU’ll find:  

•    International working environment and opportunities for further development 

•    Dynamic team with highly motivating atmosphere and innovative mindset 

•    Challenging CRM project for further development 

•    Competitive salary 

•    Flexible working hours plus home offices 

•    Attractive package of benefits (5 weeks of holiday, multisport, benefit card, discount on our products, profit sharing, and much more)