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New York, NY
Marketing
Full - Time
18-Feb-2021

 

 

Job Description Form 

 

Section 1:  

 

Job Title:  Director – Art, Pureology, Mizani, L’Oréal Technique 

FLSA:  Exempt  

Function:  Creative (US) 

Supervisor Title: AVP Creative Lead 

Location:  Terminal Stores - 606 W 28th Street New York, NY 10001  

 

Section 2:  Job Summary 

Responsible for the creative output of Pureology, Mizani and L’Oréal Technique, under the direction of AVP – Creative Lead. Will concept, direct, and assist in the execution of all DMI creative assets for all three brands. Working closely with the AVP – Creative Lead, ensure all executions adhere to the established DMI brand charter. I am responsible of assigning executional tasks to the graphic designer, and lead the creative direction of those tasks to ensure the assets are delivered on time and are consistent with the established DMI brand charter.  

This role requires excellent collaboration with all other category Creative Leads across the PPD US and the ability to consult on the direction of all agile content creation for Pureology, Mizani and L’Oréal Technique global social and ecommerce channels, as well as all video content including Access education. 

Additionally, this role will be responsible for the creative direction and execution of all packaging development and packaging specific photoshoots and is responsible for the direction and execution of over-arching DMI brand communication materials and assets (ie product guides, style guide/brand book evolution, educational brochures, and non-category specific video content). 

Section 3:  Job Requirements 

 

  • College degree (BFA, BA, or AAS) in visual arts or other creative fields preferred.  
    High school diploma required. 

  • 5+ years creative or related field experience, preferably with beauty industry-related experience.  

  • Proven experience in creating a consistent and comprehensive brand expression across multiple platforms including print, video, packaging and video/social channels.  

  • Proficiency in Adobe Creative suite (MAC-based) 

  • Exceptional craftsmanship skills and attention to detail 

  • Planning and anticipating project needs 

  • Ability to make quick decisions, problem solve and multi-task 

  • Art Direction experience (managing and directing 1-2 Jr. Designers) 

  • Excellent written/oral communication skills 

  • Strong interpersonal and communication skills required to effectively manage relationships with diverse international internal and external contacts 

  • Strong organizational and project management skills 

  • Strong execution, leadership and consensus building/decision making skills.   

  • Computer literacy on Windows, iOS, MS Word, PowerPoint and Excel.   

  • Ability to travel domestically periodically (max. 25%). 

  • Language skills a plus. 

  • Experience in packaging development (including shape, material, copy) 

  • Thorough knowledge of the creative process, including practical implementation, in order to effectively gauge workloads and deadline expectations. 

  • Ability to articulate clear business direction and strategies; to motivate and inspire creative team. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels. 

  • Financial acumen to manage budgets for category specific creative executions (photoshoots, video production, etc) 

  • Knowledge of the fashion and beauty business preferred 

 

Section 4:  Judgment and Decision Making 

 

This position requires limited supervision. An ideal candidate will work autonomously to complete projects and assignments as well as work cross functionally to achieve short and long-term brand objectives.   

 

Section 5: Essential Physical Requirements 

 

Office based role with long periods of sitting and computer work. Minimal physical activities, lifting up to 25lbs. required occasionally. Travel required up to 25% as well. 

 

 

Section 6:  Financial Scope  

 

Annual Budget Responsibility:  $ 

Annual Revenue Responsibility:  $  

 

 

Section 7:  Key Duties and Responsibilities: 

Briefly describe 5-8 primary duties/responsibilities of the job.  Please list these duties in order of importance and include the percentage of time spent or required for each activity 

 

Tasks, Duties & Responsibilities 

% of time spent. 

Total should = 100% 

  1. In conjunction with the AVP Creative Lead and category creative leads, support PPD US DMI’s brand identity and translate it throughout the entire creative process 

20% 

  1. Oversee creative output and production in terms of advertising image (trade and consumer print), copywriting, packaging design and artwork, merchandising, display, sales promotion, and education and training materials.   

20% 

  1. Manage product photography and retouching; promotional display graphics; point of sale materials 

10% 

  1. Direct design and copy across all three brands to maintain brand consistency, including image, brand name, voice, video, etc..  

10% 

  1. Manage outside vendors when necessary, including briefing, quality control, timing and budgeting. 

5% 

  1. In alignment with the Digital creative lead, responsible for the direction of all agile content creation for PPD US DMI’s global social channels, as well as Axis educational content within my assigned categories. 

15% 

  1. Responsible for the creative direction and execution of all packaging development and packaging specific photoshoots. 

10% 

  1. Responsible for the direction and execution of over-arching DMI  
    brand communication materials and assets (ie product guides, style  
    guide/brand book evolution, educational brochures, and non-category specific video content). 

10% 

 

Section 8:  Required Competencies: 

 

Competencies 

  1. Innovator 

  • Puts the consumer as the central focus 

  • Challenges the status quo and strives for excellence 

  • Innovates beyond the product 

  • Seizes what is just starting and opens new ventures 

  1. Strategist 

  • Builds a shared vision and strategic frame 

  • Creates strategic scenarios for growth 

  • Leads transformation by aligning organization and human capabilities 

  • Demonstrates sound-judgement in decision-making 

  1. Entrepreneur 

  • Takes accountability with courage and transparency 

  • Builds and manages a consumer/customer centric organization 

  • Gives space for initiatives and enables teams to take risks 

  • Delivers with  integrity both sustainable and short term results 

  1. Integrator 

  • Fosters a climate of trust and constructive confrontation 

  • Develops collective performance of the team 

  • Enhances transversal co-operation 

  • Actively networks for effective stakeholder management 

5.  People Developer 

  • Treats all individuals in a respectful and consistent manner 

  • Leverages diversity 

  • Stimulates learning 

  • Empowers and develops individuals to contribute to their best 

 

 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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