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El Segundo, CA
Full - Time

Assistant Vice President

NYX Professional Makeup


NYX Professional Makeup is looking to hire a Global Marketing Assistant Vice President. The individual will manage the worldwide marketing strategy, activation, and management of all product categories and NPD innovation. The individual will work closely with all the internal cross-functional teams, as well as the zone and country partners around the world to ensure highly relevant, breakthrough content that delivers strong growth for the company across consumer awareness, brand equity and sales. You must be passionate, engaged, and able to balance both creative and analytical competencies. A strong interest in the makeup space and deep knowledge of the global beauty landscape is critical.


  • Manage and evolve brand equity, including consumer research projects
  • Partner closely with Product Development team to ensure innovative, consumer-centric, and fiscally viable seasonal paniers (Spring, Summer, Fall, Holiday limited edition)
  • Work closely with Finance and Supply team partners to deliver on yearly sales targets
  • Enhance and evolve marketing activation model across diverse omni-channel business in variety of different countries (owned retail-led vs chain-led); push model to further global Ecommerce growth targets
  • Create and execute strategic yearly global animations plans; oversee local animations calendars to ensure worldwide synergies to maximize launch efforts
  • Lead best in class content creation with both external agency partner and internal Creative team; act as key brand liaison with external agency partner (including comprehensive shoot briefs, talent selection with Social Media team, makeup/hair/wardrobe creative decision-making, on-set oversight, post production/editing work)
  • Develop new paid amplification model for the brand, working closely with zone/country partners on local plans as well as with external Media partners on results tracking and creative best practices; implement learnings to enhance all creative content
  • Create and present to management as necessary
  • Oversee, nurture and develop two category Managers (one for EYE/LIP and the other for FACE/PRO/HOLIDAY); these roles are responsible for the following:
    • White space analysis and portfolio category mgmt (adds/deletes)
    • NPD benchmarking and forecasting oversight and alignment with PD/Finance/Supply
    • NPD animations concepts, big ideas, key copy, and 360 activations packs
    • Core pillar mgmt and activation (including dedicated 360 animations)
    • Global sales and animations results tracking plus best practices sharing


  • Understands rapidly-changing global beauty landscape and its competencies
  • Knowledge of top markets across both developed and developing world
  • Deep awareness of 360 marketing from conception to executional excellence
  • Strategic thinker able to see the big picture and future vision, while remaining present to deliver on current business needs; able to balance both analytical and creative needs of the role
  • Excellent project management skills with ability to oversee many different items at once
  • Strong communication and inter-personal skills, ability to work with diverse personalities and teams, flexibility to pivot as needed
  • Thrives in past-paced environment, able to bring entrepreneurial spirit to drive the business
  • Dynamic presentation skills, especially in front of large global audiences
  • Demonstrates respect, develops others, enriches team dynamics
  • Ability to inspire, influence and develop junior talent
  • Reasons from multiple perspectives and makes appropriate decisions
  • Conveys energy, focuses on quality to drive results and acts with integrity
  • Shows curiosity, imagines creative solutions, and promotes team creativity
  • Takes initiative, focuses on customers, improves business performance in any way


  • Bachelor’s degree in Marketing and/or International Business, Master’s degree preferred
  • Highly knowledgeable and passionate about the beauty world and beauty trends
  • Minimum of 8+ years of marketing experience, with minimum of 3 spent in a global capacity
  • Proven track record of developing high performance teams


NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the massive color cosmetics industry, NYX is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX is a must-have among beauty lovers and professional makeup artists. The brand began with artistic inspiration, a single product and a vision. While headquartered in the heart of Los Angeles, NYX is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores as well as on www.nyxcosmetics.com.


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.