Key Job Accountabilities 主要職務            

To implement the digital PR  strategy  in consistency with the international brand communication and local business strategy            

Set a strict KPI with both qualitative and quantitative for each activity            

 Analyze traffic and social data, and based on the results, plan campaign and modify the contents            

 Manage SOB database in efficient way and utilize the data for action plans and support            

Produce social media listening and engagement reports for internal and external teams to fuel insight development            

Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance            

 Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction 

Monitor and Analyze brand's and competitors' social/digital up-to date  activities            

Research and update real-time changeable trends in KOL mapping             

 Monitor budget on all directly managed activities            

 Manage external agencies to make them achieve the best performance            

 Define, evaluate and follow all social media activity with clear KPI            

 Analyze brand's and competitors' interactive activity to make recommendations to management            

 Co-work with other communication （digital & PR) team members to orchestrate 360°communication action plan             

 Collaborate with HQ communication team to optimize the actions in Japan            

 Help other team members and departments to achieve business target            

Must Have Aspects 必須項目             

More than 5 year experience in Communication Marketing / PR ( Media, AD Agency and digital or PR roll in brands) or related experience as Products marketing  in brand            

Strong knowledge and experiences in advocacy and influcening.            

Strong branding experience or interests especially in luxury industry, beauty or trend creating industries            

Creativity, Metier in beauty/fashion            

Excellent networking skill & communication ability            

Contents creation / editorial  skills  aligned with brand strategy and tone-and-manner             

Project management skill (strong planning and execution skill)            

Strength on date-driven marketing operating digital  tools (Splinklr. Traker , Google Analytics etc)             

English fluency at business level, as well as Japanese at native level            

PC & Microsoft Office skills    

Preferred Qualification 希望項目             

Experience in contents creation ( digital media editorials and official assets shooting )            

Ideally beauty or luxury  industry  background