Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. 

Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

Job Title: Brand General Manager, L'Oréal Professionnel / Professional Products Division

WHO WE ARE:

The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results. Through cutting-edge research, advanced education programs, and a commitment to sustainability, the division sets new standards in the industry, driving excellence and elevating the artistry of hairdressing. With a focus on collaboration, technical expertise, and trend-setting innovation, the Professional Products Division continues to shape the future of professional haircare, inspiring professionals and clients worldwide.

A DAY IN THE LIFE:

You will lead L’Oréal Professionnel in Korea, reporting into PPD country leadership, owning the brand P&L and leading a cross‑functional team across marketing, commercial and digital. You will:

• Define & execute local brand strategy aligned with global vision; lead launches, renovations and positioning.
• Author and make executive presentations on your vision, strategy, and plans to grow the brand
• Own P&L, budgeting, inventory & profitability levers; deliver top‑line growth and margin.
• Drive omni‑channel commercial strategy: salon partnerships, distributor relations and accelerated e‑commerce performance.
• Translate consumer insight & data into activation, digital campaigns and KPI‑driven ROI measurement.
• Manage Influencer network both pros and consumers to drive advocacy
• Build high performing teams, by coaching, mentoring, and ensuring knowledge transfer and organizational agility.

WE ARE LOOKING FOR:

You are a senior leader with solid FMCG or beauty experience who can scale a prestige salon brand into D2C commerce. Required:

• Brand Strategy & P&L ownership
• Omni‑channel commercial & e‑commerce expertise
• Strong leadership and talent development skills
• Data‑driven marketing and insight translation
• Fluent Korean & English; Above Bachelor’s degree; more than 17+ years’ experience

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.