Advocacy Brand Manager
In L’Oreal Selective Division we believe, that Influencer Marketing nowadays is a part of bigger Advocacy Ecosystem.
With Influencer Marketing & PR at heart – the role involves also working with engaging true brand advocates to create and react meaningful conversations with consumers regarding selective products.
What You’ll be doing:
1. Advocacy & Community Engagement
Develop and execute an advocacy strategy to drive organic brand love and engagement.
Identify, nurture, and manage relationships with key brand advocates, including influencers, beauty advisors, and passionate consumers.
Build and grow brand communities by fostering meaningful conversations and interactions across platforms.
2. Influencer & KOL Partnerships
Collaborate with influencers, content creators, and KOLs to drive authentic storytelling and advocacy.
Develop innovative influencer marketing campaigns that align with brand objectives and drive engagement.
Monitor and evaluate influencer partnerships to ensure high impact and ROI.
3. Social Media & Digital Activation
Lead brand advocacy initiatives across social media channels, ensuring alignment with brand identity and messaging.
Work closely with the digital and content teams to create shareable, engaging, and authentic content.
Track, analyze, and optimize advocacy programs to maximize reach and engagement.
4. Consumer Insights & Trends
Monitor industry trends, social listening insights, and consumer behavior to identify opportunities for brand advocacy.
Gather feedback from advocates and consumers to continuously improve brand positioning and campaigns.
Utilize data-driven insights to enhance engagement strategies and advocacy efforts.
5. Cross-functional Collaboration
Partner with marketing, PR, and retail teams to ensure advocacy strategies are integrated across all touchpoints.
Work with the CRM team to develop advocacy-driven loyalty programs and exclusive consumer experiences.
Align with global and regional teams to ensure consistency in advocacy messaging and initiatives.
6. Performance Measurement & Reporting
Define KPIs for advocacy programs and measure success through data analytics and social listening tools.
Provide regular reports and insights on the effectiveness of advocacy initiatives.
Continuously refine strategies based on performance metrics and industry best practices.
What You'll need:
- 4+ years of experience in a similar position – track record as a successful Influencer Marketing Expert (or similar Advocacy related role)
- Innovation & performance marketing mindset to turn advocacy into a meaningful source of growth for L’Oreal Luxe brands
- Experience in digital marketing and social media management
- Entrepreneurial & solution-oriented approach
- Very strong verbal/written communication skills in both Polish and English
- Good presentation & negotiation skills
- Proficient user of Microsoft Office package (Power Point, Excel, Word)
We offer:
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Plenty of opportunities to grow – cross-divisionally and functionally
- Rich e-Learning package
- New Activity Based Working & sustainable office in the heart of the city
- Dedicated Buddy from day one!
- Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
- Share in profit
- Community engaged in Sports and CSR activities
We are open to candidates with disabilities.
If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:
“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position“*
[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
*- mandatory field
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.
Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.