Job Title: AVP- Creative Direction

Brand: Youth to the People

Location: El Segundo, CA

Summary:

The Assistant Vice President of Creative will be the driving force behind Youth to the People’s visual identity and brand storytelling. This role demands a highly creative and strategic individual capable of translating brand strategy into compelling creative executions across all platforms. They will lead a team of designers, copywriters, and other creatives, fostering a collaborative and innovative environment. They will be responsible for maintaining brand consistency and pushing creative boundaries to engage the target audience and drive business growth.

Responsibilities:

• Creative Vision & Strategy: Develop and champion the overall creative vision for Youth to the People, aligning with the brand's strategic objectives and target audience.

• Brand Stewardship: Ensure brand consistency and protect brand integrity across all creative outputs.

• Team Leadership & Mentorship: Lead, inspire, and mentor a team of creatives, fostering a culture of collaboration, innovation, and excellence.

• Campaign Development & Execution: Oversee the conception, development, and execution of integrated marketing campaigns across all channels (digital, social, print, experiential, etc.).

• Content Creation & Management: Manage the production of high-quality visual and written content, ensuring it aligns with brand guidelines and resonates with the target audience.

• Art Direction: Provide art direction and guidance to the creative team, ensuring a consistent and high standard of visual execution.

• Cross-Functional Collaboration: Partner closely with marketing, product development, sales, and other teams to ensure seamless campaign integration and alignment.

• Trend Forecasting & Analysis:  Stay ahead of industry trends, emerging for technologies, and cultural shifts to inform creative strategy and ensure the brand remains relevant and engaging.

• Agency Management: Oversee relationships with external agencies and freelancers  as needed.

• Budget Management: Manage the creative budget efficiently and effectively.

• Performance Analysis & Optimization: Track and analyze campaign performance, identifying areas for optimization and continuous improvement.

Qualifications:

•  Bachelor's degree in Design, Advertising, Marketing, or a related field.

•  8+ years of experience in a creative leadership role, preferably within the beauty 

•  Proven track record of developing and executing successful marketing campaigns.

•  Deep understanding of Gen Z and Millennial consumer behavior and cultural trends.

•   Exceptional conceptual and visual thinking skills.

•   Strong portfolio showcasing a diverse range of creative work.

•   Excellent communication, interpersonal, and presentation skills.

•   Ability to manage multiple projects simultaneously and prioritize effectively.

•   Proficient in Adobe Creative Suite and other relevant design software.

•    Experience managing creative teams and fostering a positive work environment.

•    Passion for the Youth to the People brand and its values.

Salary Range: 147k-213k + bonus