Trade Activation Manager – Aesop

I am the TRADE ACTIVATION MANAGER, and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns.  I work closely with the commercial team, finance and RGM to influence and monitor sell out and P&L GTN. I work closely with the L’Oréal Luxe commercial team on key retailer collaborations, owning the account management responsibilities for smaller Aesop distributors.

A DAY IN THE LIFE

GO-TO-MARKET STRATEGY 

•    In partnership with product and commercial team, translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel

•    Partner with account managers to build tailored plans per retailer 

•    Monitor and drive store performance and productivity in my channel

•    Partner with Retail & Education teams, lead pre-activation calls

•    Partner with Marketing to develop activation budget & strategy

•    Represent Business Unit in key meetings with Retailers

•    Develop & deliver a Business Development Strategy to expand brand awareness & partnership with new resellers

•    Manage & recommend open/close POS door list

MONITORING & ACCELERATING SELL OUT

•    Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives in order to create gather learnings, maximise efficiencies and drive ROI on all our investments 

•    Lead delivery of monthly reports showcasing best-in-class trade activation across retailers and competitors

•    Report on door productivity and actively share with team

•    Collaborate with Commercial team on PSAs

•    Effective management of SLOBS

CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL

•    Manage Trade budgets for your channel ensuring highest ROI

•    Brief Marketing & VM Team in partnership with the brand team to oversee delivery of brand creatives/materials to retailer (online and offline)

•    Ensure market share winning plan in Q4

•    Develop retailer POM, GWP & Coffret plan with relevant Trade Lead for your channel

•    Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples 

•    Ensure Day 1 go live check and verification of activations

•    Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs, Business Analyst, and the wider brand marketing team

•    Develop and nurture trusted relationships with Zone/DMI team to influence global plans that best meet UK market requirements.

WHO YOU ARE

•    A Strategic Driver: You excel at translating brand plans into winning go-to-market strategies, leveraging market insights. You collaborate closely with product, commercial, engagement, finance, and RGM teams to deliver cutting-edge 360 campaigns and ensure robust financial performance by influencing and monitoring sell-out and P&L GTN.

•    A Collaborative Partner: You build strong relationships with account managers, lead pre-activation calls with Retail & Education teams, and represent the Business Unit in key meetings. You collaborate with the L’Oréal Luxe commercial team on retailer partnerships and manage smaller Aesop distributors. You also nurture trusted relationships with Zone/DMI teams to align global plans with UK market requirements.

•    A Performance Accelerator: You are adept at driving and monitoring store performance and productivity within your channels. You lead the measurement, tracking, and reporting of all activation initiatives to maximize efficiencies, drive ROI, and provide best-in-class monthly reports. Effective SLOBS management and collaboration with the Commercial team on PSAs are critical for accelerating sell-out.

•    An Activation Innovator: You create bespoke activations for your channel, managing trade budgets for highest ROI. This includes briefing Marketing & VM Teams, overseeing brand creative delivery, ensuring market share-winning plans in Q4, and developing comprehensive POM, GWP & Coffret plans. You also handle forecasting, ongoing management, and analysis of all trade tools inventory, ensuring Day 1 go-live checks.

Your success will be measured by:

•    Brand Sell-out

•    Brand Sell-in

•    SLOB Management

Your key deliverables and outcomes will include:

•    Aligned go-to-market strategies

•    A comprehensive brand strategy for your channel

•    Tailored brand plans per retailer

•    Acting as the channel lead for the brand in retailer strategy and collaboration meetings.

You will possess in-depth knowledge of:

•    Sell-out levers

•    Retailer activity plans and ROIs

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.