Main Responsibilities:

•           Responsible for the key pillars of products animation, new launches, projects management in terms of strong product communication (claims, demos, illustration etc.) creation and validation based on business needs and products positioning.

•           Coordinate with all the key partners and integrate necessary resources to achieve the strong claims/demos set regarding the products valorization

•           Responsible for technologies valorization to clear state the new, better elements with dev. lab managers by scientific evidence and in visual/consumer understandable ways.  Design and develop the tests and methods with key partners.

•           Responsible for assigned new capabilities development in the field of product performance valorization and claims substantiation (i.e. new demo methodologies, new active validation etc.)

•           Responsible to organize dedicated claim labs for claims/demo creation