Market Insights Manager
As part of the CDMO (Chief Digital Marketing Officer) team at L'Oréal UK & Ireland, the CMI (Consumer & Market Insights) team works with all divisions (Consumer Products, Luxe, Active Cosmetics, Professional Products). Their mission is to leverage market and consumer insights to drive sustainable and ethical growth for L'Oréal and its clients, creating a competitive advantage.
A DAY IN THE LIFE
Reporting to the Head of Market Insights, the Market Insights Manager is primarily responsible for supporting various business functions (marketing, sales, e-commerce, media, etc.) in managing the performance of categories, competitors, and our brands, and identifying growth opportunities for L'Oréal within the UK market.
- Analysing data from distributor and consumer panels to understand the UK market (group performance, competition, etc.), including key retailers and consumer trends specific to the region.
- Translating data analysis into decision-making tools for teams and top management, developing relevant recommendations and action plans tailored to the UK market.
- Addressing ad-hoc requests by providing detailed analyses that meet the needs of different business functions, acting as a key partner to business teams across the UK.
- Building expertise on data from the UK Health & Beauty market and developing a combination of technical skills and market knowledge specific to the region. Demonstrating autonomy in learning methods, data consolidation tools, and dashboarding, with the support of external partners for technical aspects.
- Working on data management and data analytics projects in conjunction with IT teams to ensure optimal UK market coverage and automate analyses.
Key Interactions:
- Working closely with UK-based marketing, sales, e-commerce, and media teams, providing daily support in performance management and strategic planning within the UK market.
- Collaborating with Finance and Sales Forecasting teams on the integration of sell-in and sell-out data for the UK.
- Working with L'Oréal's data/IT/analytics teams and serving as the primary contact for various UK market data providers (IRI, Nielsen, etc.); building, managing, challenging, and developing relationships with research institutes relevant to the UK.
WHO YOU ARE
- Strong experience in market research/marketing data analysis in the UK or internationally, within a Marketing Department and/or a Panel Research Institute, with a strong focus on the UK market.
- Expertise in business analytics, combined with a strong understanding of UK sales and marketing practices, as well as experience with strategic brand or product challenges within the UK, are essential assets.
- Strong leadership skills, excellent communication skills, and strong interpersonal skills are necessary to effectively lead cross-functional teams with enthusiasm and a collaborative spirit.
- Passion for new technologies and data; experience in Data Management (Governance, Leading & Deploying Projects), Data Analytics (Dashboarding, BI, Machine Learning), ideally applied to the UK market context.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.