Role: Market Insights & Business Development Lead
General Description: Drive and implement the market insights and business intelligence action plan by providing high-quality deliverables into the growth strategy of the business. Analyze product performance, competition, sales (actuals and prospective). Automatize data collection and consolidation to enable more data driven decision making.
Responsibilities:
- Automatize sell-out data collection and consolidation for local and regional reporting (One Market, Beauty Market Sell Out, Sell-ins, E-commerce, 3Y plans, Beauty Marche)
- Leverage and develop synergies with data analysts and harmonize sell out templates across divisions for local reporting.
- Capture category x country x channel dynamics to provide management with thorough reports and results, including insights to forecast beauty market trends.
- Conduct SWOT on competitors / categories to assess opportunities for L’Oreal Middle East
- Build and update 3Y market projections
- Improve reliability of estimates O+O
- Coordinate relationship and deliverables with Nielsen retail Intelligence team including trainings, panel delivery and prepare note for management.
- E-commerce mapping and market sizing (pure players, e-retailers, D2C) definition, update and forecast per category per country.
- Lead key strategic pieces of work like panel coverage, e-commerce market construction, etc.
- Present insight findings to key stakeholders, with actionable recommendations for decision making. Align stakeholders on data.
- Provide quality assurance across insight outputs produced across CMI (panels, sell-out, retailer, social data..)
- Undertake statistical analysis of CMI data using Excel and/or data visualization tools
- Contribute to research presentations, reports and briefings across the range of management and leadership challenges.
Knowledge & Experience:
Education/ Qualification: Educated to degree level or equivalent, training in data mining field or equivalent is a plus.
No of years’ experience: 3 / 4 years
Essential experience: 2+ years in sales/marketing/ market research analytics generation experience. Excellent working knowledge of data analysis programs (Advanced Excel, SQL, R, SPSS, etc.) and data visualization (Microsoft BI, Tableau, etc.).
Skills & Abilities:
- Ability to derive insight from data.
- Experience of carrying out advanced analysis of large datasets, using Excel or else. Ability to integrate multiple data sources (retailer panels, financial data, channel, shopper, etc.) to create meta-analysis.
- Ability to collaborate seamlessly with agency partners and internal teams to collect, present data and insights.
- Contribute to research presentations, reports and briefings across the range of management and leadership challenges.
- Work flexibly within the research and insight team to contribute to support wider strategic projects across CMI as and where appropriate.
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