Who is L’Oréal?
L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen!
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
Why join us? L'Oréal Malaysia has been recognized as a Top Employer 2024 & 2025 by the Top Employers Institute! - Check it out here!
Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.
We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.
If you are a Malaysian abroad and keen on exploring career opportunities in L'Oréal Malaysia, click here to explore incentives to facilitate your return 
Returning Expert Programme - MyHeart Portal
Join our team and step into an exciting role where you'll be at the forefront of customer engagement and digital innovation. As our DD Manager, you'll drive impactful CRM campaigns and manage our loyalty program, ensuring seamless customer journeys. You'll analyze data, collaborate with our CRM agency, and share digital best practices with our brands. Your support will be instrumental in implementing new initiatives, like CRM data integration, while consolidating key performance indicators. Get ready to make your mark in the world of customer-centric digital strategies.
Key Responsibilities
CRM Communications:
- Develop and deliver the CRM communications plan.
- Manage end-to-end execution of communication channels (email/SMS/WhatsApp) for effective customer journeys, conversion, and retention.
- Segment the customer database and personalize messaging accordingly.
- Collaborate with designers and copywriters to create high-quality creative assets.
Data Analysis and Management:
- Monitor and manage the CRM database, identifying trends and abnormalities.
- Champion a data-driven approach to CRM planning and collaborate with the Marketing team to share learnings and benchmark performance.
- Generate marketing reports from CRM dashboards and analyze them to identify customer trends and actionable insights.
- Campaign Development and Optimization:
- Develop, implement, and manage recruitment and retention marketing tactics aligned with business objectives.
- Optimize email/SMS/WhatsApp communication flows, leverage insights for timing, targeting, and content.
- Conduct A/B testing to improve engagement levels.
- Customize campaigns based on customer lifecycle stage and engagement level.
Data Integration and Coordination:
- Drive new initiatives and projects related to data integration, collaborating with various teams (CPRV IT, Retail, etc.).
- Coordinate with brands and e-commerce teams to support CRM ad hoc campaigns and mechanics.
Training and Stakeholder Support:
- Train and update stakeholders on data capture, data privacy, and best practices.
- Provide assistance and advice on personalized targeting and content strategies.
- Support internal and external customer service inquiries related to redemption.
- Reporting:
- Prepare and deliver monthly reports on CRM KPIs, providing insights to the team, zone, and GM.
Required Skills / Experience / Competencies
- Bachelor’s Degree in relevant field of studies
- At least4-7years of experience in CRM, Loyalty, etc
- Data-Driven and Analytical: Utilizes data for informed decision-making and analysis.
- Customer-Centric: Prioritizes customer satisfaction and understands their needs.
- Creative Problem-Solving: Finds innovative solutions to challenges.
- Strong Communication and Stakeholder Management: Communicates effectively with diverse stakeholders.
- Coordination and Organization: Efficiently coordinates activities and tasks.
- Fast Learner and Adaptability: Quickly learns and adapts to new concepts and environments.
- Resilient and Driven: Demonstrates resilience and embraces challenges for growth.