Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Job Title: CRM & Performance Analysis Specialist - Kérastase / Professional Products Division
WHO WE ARE:
The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results. Through cutting-edge research, advanced education programs, and a commitment to sustainability, the division sets new standards in the industry, driving excellence and elevating the artistry of hairdressing. With a focus on collaboration, technical expertise, and trend-setting innovation, the Professional Products Division continues to shape the future of professional haircare, inspiring professionals and clients worldwide.
A DAY IN THE LIFE:
Drive brand’s online sales and development of an excellent user experience and build CRM strategy by analysis consumer journey of each sales platform (ECOM/SALON). Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell & recruit consumers and leverage insight and data.
By analysis consumer data existing in the market and company, he/she suggests meaningful data for both MKT and ECOM Team.
CORE WORK ACTIVITIES
Build CRM yearly plan and analysis global consumer’s journey
- Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products
- Through the customer Journey Mapping, understand consumer path to purchase for each platform through consumer and provide solutions for improvement
- Partner and collaborate with cross-functional teams (MKT, ECOM, CDMO and IT) implement CRM tool and services which fit for brand’s business
Manage the local CRM Platform
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM and loyalty programs and ensuring delivery
- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
- Follow up MBB launching and build member activation plan with each E Key Account Manager
- Build Lounge member activation plan by yearly and quarterly bases collaborating with Naver E Key Account Manager
Manage the local CRM & Consumer | Client (Salon) Data
- Manage and monitor data acquisition strategy in line with Group recommendation
- Provide Salon channel analysis & segmentation by leveraging Shinhan Card data
Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies - Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
(ex. Consumer segmentation, Targeting Coupon, Message optimization)
[KNOWLEDGE, SKILLS, AND ABILITIES]
- Ability to analysis consumer journey and performance through data analytics tools (ex. Google GA)
- Analytical and strong problem-solving skills to access challenging situations and develop proactively effective solutions.
- Ability to communicate effectively among a diverse related function and teams.
- Work with a spirit of enthusiasm, teamwork, cooperation, and a sense of urgency.
- Ability to multi-task efficiently multiple priorities and prioritized all with various deadlines.
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)