E-commerce DTC Manager - AESOP
I am the E-COMMERCE DTC MANAGER I am responsible for the overall strategic development, operational management, and commercial performance of Aesop’s direct-to-consumer online channels. This role focuses on driving sales, enhancing the customer experience, and building strong brand loyalty through our digital platforms. I will oversee all aspects of the DTC e-commerce business, from website functionality and digital marketing to fulfilment and customer service, ensuring a seamless and engaging consumer journey that aligns with Aesop brand vision and business objectives.
A DAY IN A LIFE
-Build and execute the Brand E-D2C strategy to maximise retail sales, customer acquisition & loyalty and to drive brand image.
-Be responsible for E-D2C forecasting, trend and retail reporting for Aesop.
-Work with the Finance to own the E-D2C P&L for Aesop.
-Monitor key KPI performance and provide analysis and insights, including key KPI reporting
-Own and manage on-site merchandising (including PDPs, product descriptions, attributes, filters and categorization & on-site search). -Recommend ways to innovate our e-merchandising execution using shopper insights and learnings from the wider market. Work with the DEC team on the implementation roadmap.
-Responsible for the activation calendar, and for building strong activation plans for key selling moments (ie Q4), including events.
-Work with the CRM manager to build strong CRM plans that maximise customer recruitment & retention. Co-own the loyalty P&L to deliver best engagement and ROI.
-Work with the D2C Media & Search manager to ensure the websites' content is optimised to drive organic search.
-Ensure regular flow and update of product information between systems and liaising with Supply Chain on stock availability.
-Ensure all configuring and testing for promotions and campaigns on the SFCC platform is done timely, with the support of the DEC team, to ensure that all promotions & campaigns go live without any execution issues.
-Ensure all assets (provided by the brand team) are E-com optimised.
-Communicate promotional plans and updates with the wider business, engaging all relevant stakeholders – Supply Chain and the Activation teams.
-Own and manage the budget. Ensure budget is spent with maximum effectiveness (ROI).
-Identify business opportunities by detecting new trends, players, technologies and digital services.
-Own the relationship with key stakeholders (Zone, multi-div) and agencies (DEC), monitoring tools and platforms providers, and upskilling the wider teams on consumer-centric approach.
-Own and manage all D2C files budget controlling files.
Key Performance Indicators (KPIs): Your success will be directly measured by your impact on:
-D2C diversification strategy
-Best-in-class user experience (UX, merchandising,
NPS)
-D2C animation plan & development roadmap
-DEC backlog management and Great working relationships with CDMO
WHO YOU ARE
-UK & Ireland e-commerce / CRM landscape and competitor activity
-Consumer trends and segmentation (targets groups, needs)
-CRM and loyalty metrics
-Web development and key metrics
-Media (transactional) metrics
-Zone CDMO guidelines
-UKI CDMO initiatives (BetIQ etc.)
-Knowledge of C1 platform
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.