Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology.

Role Objective:  We are seeking a highly motivated and experienced Digital Manager to join our dynamic team. The ideal candidate will possess a deep understanding of digital and social platforms, content strategy, and the professional salon landscape. This critical role will support and execute the digital/social vision led by our Director of Development and Training, while collaborating with our pro stylist partners, marketing and sales teams to train out and heavily influence education with a pro stylist lens. 

Job Responsibilities

Digital Education for Salon Professionals:

• Support and execute the overarching digital education strategy set forth by our Director of Development and Training for Kerastase and Shu Uemura brand salon professionals. Strategic planning includes the following areas: Content, Professional relationships, Platforms, Marketing, Measurement and Data. 
• Define, build and implement management of talent, creatives and social partners. Key objective to drive reach of stylists and views of education content.  
• Partner with internal content center who will lead production and creation on content needs. 
• Collaborate on social education content strategies specifically for YouTube, TikTok, PPD Access and other relevant platforms.         
• Develop and manage influencer and brand artist education content programs. Includes identifying potential pro stylist creators with focus on YouTube. 
• Own digital education reporting and analytics leveraging tools such as Rival IQ and Traackr. Track the social impact of Pro Influencers, Artist Network i.e. product launches, events, activities, etc.        Reporting with ladder into Divisional Dashboard which is published monthly. 
• Monitor competitive digital education offerings to ensure we are offering best-in-class virtual Education. 
• Act as stylist pro expert and contact for editing, as well as stylist pro editor for in-house content. 
• Give directives on UGC content to pro stylists

Marketing of Education:

• Execute the development and training of all assets and creative needs for marketing and promoting education initiatives. Channels include brand platforms, PPD Level Loyalty, High Spot. 
• Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales/sign-ups, including media, CRM, social media, and other relevant channels. Manage any relevant fuel budget to support marketing levers and plans. 
• Partner with field team to ensure education class offerings are positioned for success. collaborate in the development of class names, descriptions, and assets for product detail pages (PDPs) for educational offerings. 
• Execute and train on new content and offerings
• Ensure Artist network is upskilled and developed on new platforms and offerings

Collaboration with Education, Field, Artist & Marketing Teams:

• Ensure seamless integration of digital education plans within 360° marketing campaigns and new product launches. 
• Establish and maintain a streamlined digital education planning process.
• Foster strong collaborative relationships with cross-functional teams

What We Are Looking For:

What’s In It For You:

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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