Are you passionate about consumer behaviours and know how to gather insights through quantitative and qualitative research methodologies? As a CMI (Consumer Market Insights) Manager on the Skincare category at L'Oréal UKI, you will contribute to the growth of the business by providing in-depth consumer understanding through state of the art, cost effective, qualitative and quantitative research methodologies as well as providing consulting and interpretation of shopper, social and market research data.
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
CMI (Consumer Market Insights) sits within the Chief Digital Marketing Office (CDMO) Team in the Corporate Division of L'Oréal UKI. The CDMO is made up of 5 teams who support the business and drive the Digital Transformation. The team have the consumer at the heart of all we do. We help our brands to shape their strategy, identify new opportunities and ultimately unlock business growth in the UKI market.
A DAY IN THE LIFE
• Support the Head of CMI Skincare on the market and consumer intelligence strategy in the country (market and consumer intelligence, assessment of opportunities, consumer insight, methodological innovations, etc.).
• Provide analysis and recommendations to ensure proper consideration of the consumer into the group/division/brand/category’s growth strategy. Generate better understanding of return on marketing investments (ROI).
• Play an active role in the collection and systematic analysis of market data (panels, media plans, socio-economy, culture, demography, etc.), ensuring information quality and accuracy.
• Analyse the evolution of the market, the sector and the competition’s activities, to inform the country business strategy
• Work collaboratively with our consumer insights agencies to identify major trends in the market to detect growth opportunities for our products, our categories and our consumers
• Define development recommendations to guide senior management, local teams, Zone (regional) and DMI (global) teams
Especially, you will:
1. Drive consumer-centricity in the skincare related categories
• Understand consumer category needs and behaviors to deliver clear messages to the business
• Influence with insights and consumer data driven facts
• Support and help optimize new launches via relevant consumer insights
• Continue to connect with relevant business stakeholders to drive consumer centricity and transform insights into growth opportunities
• Ensure learnings are implemented in the business / transformed into action
2. Support the CMI Head of Skincare with delivery and embedding of category agnostic strategic studies e.g., brand equity, shopper understanding, social and macro trends, consumer segmentation
WHO YOU ARE
• Proven track record in the application of insights in the FMCG industry
• Highly numerate – strong analytically and good commercial acumen
• Digitally minded
• Fundamentally consumer and shopper oriented. Able to blend and interpret information from multiple sources
• Absolute objectivity
• Ability to deliver on projects to quality and time
• Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
• Commercial acumen, driven by targets with a desire to succeed
• Strong organisational skills
• Ability to work in an ever changing & demanding environment, able to act quickly and juggle multiple priorities
• Acts as a proactive self-starter and takes initiative
• Builds strong and effective relationships based on trust
YOUR FUTURE TEAM
The mission of the CMI function is to drive Consumer Centricity, putting insight at the heart of business decision planning by proactively providing thought leadership and analytics on consumers, shoppers and competitors.
WHAT WE OFFER
Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.
Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.