Brand Engagement Manager (La Roche-Posay)
We look for BRAND ENGAGEMENT MANAGER who is responsible for building brand image, equity and advocacy within brand strategy across many different touchpoints such as: influencer marketing, PR & media relations, ratings & reviews portals, social media channels, medical advocacy - the heart of the brand with each task, project and relationship he or she develops.
Key responsibilities:
- Overseeing, planning, designing, leading or/and supporting Advocacy activities (influencer marketing, medical advocacy, public relations, social media, ratings & reviews, content partnerships, cooperations with online media, developing CSR activities, events, non-standard projects) in collaboration with Senior Brand Engagement Manager La Roche-Posay
- Developing local communities – brand follower base, influencers, ambassador programs, journalists
- Coordination of brand communication, lead or/and support brand equity projects via Advocacy touchpoints – per campaign or/and as always-on activities
- Managing social interactions by handling/supporting social media strategy – content planning, engaging consumers
- Monitoring, analyzing, synthesizing all campaign data and providing recommendations – usage of internal marketing tools and reports to implement performance approach in advocacy area
- Cooperate with Digital Manager, Brand Managers, Medical Communication Manager, Sales & E-comm Teams to connect Advocacy, Digital Media, Medical and Tech into one ecosystem supporting brand equity and business
- Cooperate with Trade, Sales, Scientific and Business Development Teams to keep unified communication within’ all channels
You’re the perfect match if:
You have experience in a fast-paced environment, where power brands are part of your everyday work. You have a passion for cosmetics, health & beauty. You like to discover new marketing tools and are always eager to put them in use. You like “test & learn” approach and want to develop your advocacy skills. Your experience in working on dermocosmetics and/or in medical industry will be an important asset.
Furthermore, you:
- You have at least 2 years of experience in Social/Influencer marketing/Communication/Brand/Digital management gained in a fast-paced environment (preferably FMCG, Agencies)
- Are working in an international environment and managing complexity is a part of your everyday work
- Believe in the potential of digital & social & influencer synergy and have a will to further develop your skills in this field
- Are managing campaign budgets and have experience in leading multiple campaigns simultaneously
- Have strong strategic & creative thinking and are a fan of “smart solutions”
- Have flexible, self-motivated, decision-maker, result and business oriented approach
- Have strong communication and networking skills. You like to work with people and you see yourself as a team player
- Are digital savvy, creative & innovation seeker
- Are optimistic and have “can-do” attitude
- Are fluent in both Polish and English
We can offer you:
- Wide benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount
- Share in profit
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Possibility to gain hands-on experience in ambitious projects
- Mentor’s guidance and #Learningneverstops mindset: wide learning and e-learning package (more than 22k courses and educational resources)
- Dedicated Buddy from day one!
- Community engaged in Sports and CSR activities
- Plenty of opportunities to grow – cross-divisionally and functionally
- Amazing, sustainable and functional office in the center of Warsaw
And more…
#grow – at L’Oréal, growing comes from being in constant motion. We grow with others, by exploring and by reaching out for more. Together, we try, succeed and sometimes fail. We bring together unique personalities full of potential to become outstanding mentors; we give them transformational trainings and learning opportunities that make them unleash the best in themselves.
#diversity – at L’Oréal, our teams are diverse as the billions of consumers we create for, we embrace difference of origins, cultures, life experiences and beliefs. We commit to fostering an inclusive environment where we celebrate the different perspectives of our colleagues and where we are encouraged to share what we stand for and to express our true selves.
#entrepreneurship – at L’Oréal, we invite our people to inspire others with mind-blowing ideas, to challenge the status-quo and to shape the future of beauty. “Run it as your own business” is our mantra. Entrepreneurship at L’Oréal is also about the possibility to design a one-of-a-kind career path never seen before.
#impact – at L’Oréal, we encourage our employees to think and act beyond their jobs. We acknowledge the big impact that our jobs have on our community, our environment and our consumers. For us, our job is more than just a job, it is about building a better future for others and our planet.
If this speaks to you, join us!
We are open to candidates with disabilities.
If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:
“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position of Brand Engagement Manager“*
[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
*- mandatory field
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.
Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.