At L’Oréal Professional Products division, our mission is to support hairdressers and develop the hair industry in a sustainable way, creating mutual benefits. We’ve been on this mission for over 115 years already, from the moment Professional Products founded the L’Oréal Group, and not planning to stop. Always hand-in-hand with hairdressers. Always creating connections between our brands, professionals and consumers in every market. We will continue reinventing professional beauty and lead the digital transformation of our industry with a customer-centric approach. 

We're seeking a highly motivated Brand Activation Manager to drive further growth for  
L’Oréal Professionnel brand on the Polish market. As a Brand Activation Manager, you will be the driving force behind the brand's market presence. Your mission is to translate global and regional marketing strategies into impactful local activations that drive desirability, sell-out, and loyalty. You will sit at the crossroads of marketing, sales, and education, ensuring a seamless 360° consumer and stylist journey. If you possess a deep understanding of beauty industry, strong knowledge of the Polish market and passion for growing brand’s development, we encourage you to apply! 

 Key responsibilities:  

• Work alongside Brand Managers and implement trade marketing strategy together with Sales, Marketing and Education teams in order to boost your brand categories’ activation plan and to contribute towards brand growth targets and cross-category business objectives. 
• Lead the translation and execution of the marketing strategy into impactful annual direct activation plan (salon business), respecting and tracking budget and commercial targets for each brand’s category. Identify optimization opportunities through close collaboration with relevant stakeholders. 
• Full responsibility for managing brand’s commercial proposal and visibility on our online commercial platform (L’Oréal Partner Shop). 
• Lead Brand Experience events from marketing end (in collaboration with Education and Sales team) to ensure operational and visibility excellence. 
• Select the relevant brand tools, assets, gifts, samples, and all promotional levers with regard to the animation objectives and consumer target. Partner with Sales and Education teams to create "business driver" tools and promotions that support salons growth. 
• Collaborate with Marketing, Education, Sales, E-commerce and external agencies to ensure the best consumer activation in salons and perfumeries. 
• Lead the creation of POS material answering the marketing plan needs while ensuring activation compliance with the Group's sustainability goals (L'Oréal for the Future). 
• Adapt and implement global merchandising guidelines - translate global vision into local reality by adapting merchandising books and planograms to the Polish market. Ensure consistent brand image and "Retail Excellence" focusing on impactful consumer journey and visibility. 
• Own the offline and online journey of hair stylists in order to drive the recruitment and conversion of the brand offline and online activations. Ensure strong brand’s visibility and impactful presence in hair salons and perfumeries. 
• Analyze activations’ performance and distribution levels. Derive strategic recommendations and develop concrete roadmaps for implementation. 
• Manage the A&P budget, ensuring optimized spend and high ROI for all activation activities. 
• Develop and share key insights on local category trends and field observations. 

 To succeed in the role you will need to have: 

• Ability to work independently, are self-motivated and know how to prioritize and multi-task in a dynamic environment. A proactive, "can-do" attitude with the ability to navigate a fast-paced, dynamic environment.
• Experience in brand activation or brand management (min. 2-3 years of professional experience in trade marketing, sales or marketing). 
• Strong analytical skills with the ability to turn data into actionable insights and commercial results. Ability to quickly identify correlations and support resulting analyses and action plans both qualitatively and quantitatively using automated reporting tools. 
• Knowledge about local market dynamics and environment. 
• Excellent time management skills. 
• Outstanding communication and highly collaborative team working skills.  
• Good presentation skills. 
• Excel skills on intermediate level (at minimum). 
• A genuine interest in the professional hair industry and a "beauty-tech" mindset. 
• Fluency in Polish and English is a must. 

 We Offer:

 We are open to candidates with disabilities.

If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:

“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position“*

[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.

*- mandatory field

Information clause

The controller of  personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.