Job Title: Assistant Manager, D2C Ecommerce – La Roche-Posay

Brand:  La Roche-Posay

Division: L’Oréal Dermatological Beauty Division

Reports To:  Site Lead 

Location:  New York

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare products to respond to all expectations linked to beauty and health of the skin.

What You Will Do:

The eCommerce Assistant Manager will be a key member of the La Roche-Posay D2C team. This individual will support the Site Lead in executing the brand’s digital product roadmap and optimizing the on-site consumer journey, with an emphasis on content, UX principles, site merchandising and SEO. The Assistant Manager will be tasked with developing a cohesive content strategy that embodies the brand’s vision while seamlessly engaging the consumer across all touchpoints, from acquisition to final conversion/sales. 

This position will work collaboratively with the wider digital and marketing teams, as well as cross-functionally with other key brand stakeholders as well as external teams (DMI, CDMO, LeCare, 3^rd party vendors, etc.) The ideal candidate is passionate, data-driven, results-oriented and consumer-obsessed.  They should have an eye on the marketplace and a thorough understanding of D2C best practices. Existing skincare knowledge or a high level of interest within the métier is key to success.

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables & responsibilities:

CONTENT STRATEGY + SITE MERCHANDISING: 

• Develop and manage content and digital merchandising calendars, ensuring content delivery and launch deadlines are met
• Collaborate with channel leads and brand liaisons to build a cohesive content plan that integrates brand initiatives as well as important site revenue drivers
• Brief design teams (internal and external) on site content needs to support product launches, marketing campaigns, generosity and .com services
• Oversee digital asset management process and the development of product detail pages for the brand’s .COM business
• Serve as the central US point of contact to the DMI on all D2C content needs, feedback and approvals
• Brief in media creative and copy to amplify services’ discoverability and track performance/optimize as necessary
• Oversee agency responsible for SEO content development, facilitating internal reviews and approvals (with marketing, legal, etc.) as necessary 
• Submit merchandising tickets for all site content updates, performing thorough UAT across devices to ensure an optimal experience
• Identify the latest trends in content marketing and consumer insights, monitoring the competition
• Identify content needs and opportunities using consumer testing, predictive and generative AI tools and other resources
• Actively analyze data to derive insights and present findings to measure performance evolution based on proposed optimizations

SITE EXPERIENCE & SERVICES: 

• Assist in managing 3^rd party vendor relationships and optimization roadmap to improve overall site experience
• Attend monthly vendor reviews to track performance and implement best-in-class practices
• Attend monthly business reviews with LeCare to facilitate consumer feedback to the proper channels (i.e. marketing, digital solutions, digital, operations, etc.) and implement feedback for an optimized consumer experience
• Conduct competitive analysis across total D2C end-to-end experience and report findings to relevant parties to implement on D2C
• Partner with Site Experience Lead and Digital Solutions team to implement user and A/B testing strategy 

REPORTING & ANALYTICS:

• Report daily sales into tracker and forecasting for finance and cross-functional partners
• Update promotional calendar and share with operations, distribution, marketing, Le Care, and media/digital teams

What We Are Looking For:

• Bachelor's degree required, preferably in marketing or business.
• 2+ years’ experience in direct-to-consumer brand(s)
• Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations
• Skincare experience and interest in fields related to health, beauty and dermatology preferred
• Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
• Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment.
• Strong communication skills and extraordinary collaborative team spirit with ability to navigate complex team matrix.
• Excellent problem-solving ability.
• Professional and diplomatic style with a positive manner, attention to detail and a ‘can do’ attitude.
• Professional communication skills to work closely with internal teams and agency partners.
• Excellent written skills, with attention to detail. 
• Prior experience with Google Analytics and SFCC platform preferred

Additional Benefits Information As Follows:

• Salary Range: $84,500 - $120,400

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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