Hello, we’re L’Oréal. We’re not just building brands; we’re defining how the world experiences beauty in the digital age. We don’t follow trends, we create them. We are looking for an Advocacy Manager who is ready for their "main character moment": a strategic powerhouse capable of transforming brand heat into market leadership.

A Day in the Life

As our Advocacy Manager, you’ll be the chief architect of our social and consumer advocacy strategy. You won’t just "manage" influencers; you’ll build an ecosystem where our brands’ voices resonate through authentic communities. Reporting directly to the Brand Business Leader/GM, with a functional dotted line to the Division A&I Lead, you will bridge the gap between global vision and local cultural relevance.

Your Mission: Build & Implement the Social & Consumer Advocacy Strategy

1. Strategy Ownership & Influencer Lead:

• Owner of Brand Influencer and Earned Strategy: Create local influencer assets and lead local shoots, managing the creative process from start to finish.
• Trend Activation: Ensure brand success in the activation of Trends, working in close collaboration with the Division Lead and the Multi-division CDMO.
• Content Steering: Orchestrate UGC (User Generated Content), Social Media Reviews, and earned content to drive loyalty and brand engagement.
• Best Practices: Strive to develop and scale best practices for your brand, division, and the wider market.

2. Relationship Management & Community Building:

• Creator Talent Identification: Continually identify high-performing talent, creators, and experts before they go mainstream.
• Strategic Partnerships: Nurture strong relationships with priority influencers, talent managers, and specialized agencies.
• Loyalty & Advocacy: Drive local Creator Loyalty programs and organize masterclasses with prescribers and creator communities.

3. Alignment & Coordination:

• Global-Local Sync: Align with the DMI (Global Head Office) on influencer approvals and support DMI eventing management.
• Retail & Launch Support: Partner with Retailers for events and specific advocacy content for key product launches.
• The Logistics of Influence: Oversee creative mailer send-outs, syndication of product drops, and seeding operations.

4. Data-Driven Insights (The "So What?" Factor):

• Performance Tracking: Monitor and optimize ROI using the group’s Trend Dashboards and MIM Reporting.
• Reporting: Manage monthly Advocacy reports, ensuring the brand hits its targets through data-backed decisions.

We Are Looking For

We need a Strategist and an Integrator. We are looking for a professional who has hit their stride and is ready to take full ownership as an elite individual contributor.

To thrive in this role, you’ll bring:

• The Perfect Balance: 3 to 5 years of proven experience specifically focused on Advocacy, Influencer Marketing, or Social Media. You’ve moved past the learning phase and still crave hands-on execution.
• Data-Driven Mindset: The ability to turn raw data (Share of Influence, engagement) into a compelling business story.
• Tool Mastery: Proficiency in Traackr, Sprinklr, and PowerBI Advocacy is essential. You should be comfortable navigating the Advocacy Playbook.
• L'Oréal Competencies: You identify as an Entrepreneur (fostering collaboration to transform the metier) and an Innovator (bringing solutions to accelerate the business).
• Stakeholder Fluency: Ability to navigate complex projects with DMIs, Retailers, and cross-functional teams.
• International Communication: Fluency in both English and Spanish is a must (no exceptions).

Your Main KPIs

• Share of Influence & Spend Efficiency.
• Retention Rate and frequency of creator collaborations.
• New Creator Acquisition & Seeding Response Rate.

What’s In It For You?

• Growth Mindset: A place to leave your comfort zone and take calculated risks.
• Real Responsibility: No sitting on the sidelines. You own your projects from Day 1.
• Inclusion by Design: An environment where every identity is celebrated. Speak up, thrive, and be yourself.
• Purpose: Contribute to societal and environmental causes that make a concrete difference.

Who We Are L’Oréal is the industry leader with €42 billion in sales, present in 150 markets. We are a Beauty Tech powerhouse with over 9k experts inventing the future of beauty.

Ready to help L’Oréal grow stronger connections? If the Advocacy & Influence team feels like a fit, we want to meet you.