Role Purpose In a "Digital First" world, you are the architect of our brand’s voice. Your mission is to build a powerful advocacy ecosystem that transforms social influence into brand equity and market share. You will lead our relationship with the OneFluence agency, ensuring L'Oréal remains the #1 most talked-about beauty company by mastering the art of storytelling and the science of data.

Key Responsibilities

1. Strategic Advocacy & Influence Roadmap

• 360° Advocacy Vision: Define and implement a robust 12-month advocacy strategy across TikTok, Instagram, and YouTube. You ensure our brands win the "Battle for Attention" and achieve the leading Share of Influence (SOI) in the category.
• Precision Segmentation: Architect an ecosystem that balances the "Power of Many" (Nano/Micro-influencers for conversion/trust) with the "Power of One" (Mega-talent and Celebrities for brand heat).
• Value-Based Pricing: Lead the development of a sustainable, "win-win" pricing model that respects creator value while ensuring L'Oréal’s investment efficiency.
• Creative Excellence: Partner with the Content Studio to engineer "Social-First" creative hooks. You protect brand DNA while empowering influencers to maintain the "Authenticity" that drives engagement.
• Leading One L'Oréal: Act as a cross-divisional connector to optimize our total influencer portfolio, avoiding saturation and ensuring a unified, professional voice when interacting with top-tier talent.

2. Strategic Management of "OneFluence" Agency

• Operational Leadership: Act as the strategic lead for the OneFluence agency. You are responsible for elevating their output, ensuring every brief is "L'Oréal-standard"—ambitious, clear, and ROI-focused.
• Talent Curation: Be the ultimate guardian of "Brand Match." You approve all talent selections, ensuring every creator aligns with our values of diversity, equity, and inclusion, as well as our aesthetic standards.
• Negotiation & Asset Management: Oversee complex contract negotiations, focusing on "Usage Rights" and "Amplification Potential" to ensure we maximize the lifecycle of influencer-generated content.
• Agility & Workflow: Constant obsession with process optimization. You streamline the "Internal-to-Agency" workflow to ensure we react to trends in real-time.

3. Performance, Data & Competitive Intelligence

• KPI Governance: Move beyond vanity metrics. Define and track high-impact KPIs: Share of Influence (SOI), Quality Engagement, and Brand Sentiment.
• Traackr Mastery: Leverage Traackr and internal data tools to provide deep-dive monthly performance audits. You transform data points into "Strategic Pivots" for the next campaign.
• ROI Optimization: Identify our "A-List" (top-performing creators) and scale their impact through strategic whitelisting and paid amplification.
• Trend Hunting: Stay ahead of the curve. You monitor competitor "moves" and emerging social platforms to ensure our brand is a first-mover in digital innovation.

4. Relationship Building & Community Advocacy

• Direct "High-Touch" Relations: Build and nurture direct relationships with "Friends of the Brand." You are the face of L'Oréal in the influencer community.
• Content Synergies: Work hand-in-hand with the Social Media and Paid Media teams to turn organic "magic" into high-performing paid assets, maximizing the "One L'Oréal" impact.

Your Profile: The L’Oréal Fit

• Networking Master: You have a "Social Heart." You build trust easily with creators, agents, and internal stakeholders.
• Data-Driven Creative: You have a "Scientific Mind." You love a beautiful aesthetic, but you back every creative decision with a formula and a spreadsheet.
• Master Negotiator: You understand that value is not just about price, but about the quality of the partnership and the rights secured.
• Strategic Agility: You can pivot from a high-level strategy meeting to a real-time TikTok trend execution in the same hour.