Social Brand Manager – Kielh's

Are you ready to bring Kiehl's to life across the digital world? As the Social Brand Manager, you’ll be the driving force behind Kiehl’s social content strategy, creating impactful, platform-first content that resonates with our skincare-loving community. 

From curating scroll-stopping posts to leading live streaming events like TikTok Shop and fostering authentic conversations, you’ll work hand-in-hand with advocacy teams and community managers to amplify Kiehl’s heritage, innovation, and commitment to sustainability. This is your opportunity to shape how the world experiences Kiehl's—one post, one stream, and one meaningful connection at a time.

A DAY IN THE LIFE

•    Drive and implement the content strategy, excellence and execution across Brand Channels, including building and approving and scheduling content calendars, specific to each brand channel/platform, in line with the Brands TOV and DMI guidelines. 

•    Content creation including trends, campaign activations, BTS, launch events, NPD & Hero moments – being disruptive and agile, whilst always approaching with a platform-first mindset. Utilising influencer content, via both in-house and the agency partners.

•    Responsible for briefing content needs, organizing and collaborating on shoots and working alongside the key stakeholders to feedback on local content creation.

•    Working closely with the Global team to integrate global content and provide feedback on UK needs and best practice.  

•    Working with the CMO team, to identify specific channel strategy growth (TikTok shop, Amazon etc.) & building in SEO to drive searchable content. Harnessing content that drives conversion and maximising brand events via social content opportunities. 

•    Utilising Consumer Insights, to build content briefs and drive local relevancy, across the various brand social touchpoints. 

•    Working closely with Community stakeholders to nurture & grow audience & build content around consumers needs & wants. 

•    Manage the day-to-day relationship with brand Agency partners and nurture a strong, collaborative partnership.

•    Monthly and/or Weekly reporting of key KPIs sharing learnings of what is driving performance. Sharing results of key campaigns or activations with the wider business. Presenting results and learnings in key forums with senior management. Responsible for meeting key KPI’s in channel growth as well as overarching brand SOI targets, including; views, engagements & mentions.

•    Analyse the ROI of associated activations.

WHO YOU ARE

You’re a social media expert with the skills and creativity to drive impactful digital strategies. Here’s what makes you the ideal candidate:

•    Strategic Visionary: You excel at crafting and executing content strategies that drive growth, engagement, and ROI across owned social channels.

•    Social Media Specialist: With in-depth knowledge of UK & Ireland influencer marketing, you’re adept at leveraging advocacy and communication activations to amplify brand presence.

•    Creative Innovator: You thrive on identifying disruptive formats and creating platform-first content that captures attention and drives results.

•    Analytical Thinker: You’re skilled at campaign reporting, KPI analysis, and translating insights into actionable strategies to meet brand SOI targets.

•    Collaborative Partner: You build strong relationships with agencies, Luxe CMO, CDMO, and brand teams, acting as the “mouthpiece” for expertise and best practices.

•    Consumer-Focused: You understand consumer trends and know how to create content that resonates, nurtures community growth, and drives meaningful engagement.

If you’re ready to combine your expertise in social media, content creation, and influencer marketing to deliver measurable results, this is your opportunity to make an impact with Kiehl’s.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.