Social & Advocacy Brand Manager

Hello, we’re L’Oréal, We're not just building brands, we’re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you’ve been searching for.

A Day in the Life You will be the Social & Advocacy Brand Manager for NYX Professional Makeup ANZ, reporting to the Social & Advocacy Brand Leader and working cross-functionally with Brand Marketing, eComm, PR and agency partners. You’ll own advocacy strategy, creator-led content and local strategies to drive engagement, mentions and loyalty.

Key area’s of responsibility:

Responsible for the brand’s advocacy and communications strategy, ensuring that the brand leads the way in consumer engagement and loyalty
Responsible for the strategy to drive advocacy results (views, engagements and mentions on socials) through both paid and organic creator content
Work in close collaboration with brand marketing team to develop and manage advocacy campaigns to achieve brand objectives, ensuring cohesive O+O activation
Responsible for producing creator content to support large-scale media campaigns across various social platform
Develop content strategy for NYX's local instagram channel, working closely with our social management agency to bring this content strategy to life
-Manage large-scale consumer events as well as creator events
Manage large-scale seeding campaigns for new launches
Track and share advocacy results with data-driven insights and strategic recommendations leveraging key learnings
Share best practices locally and globally
Build strong partnerships with advocacy, social, event & PR agencies, as well as with key talent and their agents
Develop and mentor the advocacy & social team, plus upskilling members of the wider team

We Are Looking For

You are a strategic social and advocacy leader who can translate brand objectives into compelling creator-led programs.
Innovation-first mindset, ensuring an outlook among the local & global competitors as well as learnings from other industries
Place consumer’s insights at the heart of the marketing and business model
Creative, out-of-the box thinker who will come up with content, event and PR ideas to make the brand go VIRAL
Manage complexity, juggling multiple campaigns and projects at one time
Team player and collaborative
Strong interpersonal skills
Strives in a fast-paced environment
Loves beauty, makeup and staying on top of trends on socials
Analytical skills to provide data-driven strategic recommendation for the brand's advocacy strategy

What’s in it for you

Life insurance and Income Protection
Hybrid working environment. Enjoy Two WFH days a week
On-site gym / Health & Well-being programs
Corporate discounts available

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. The Consumer Products Division is on a mission to democratize beauty at its best. Our aspirational brands inspire and capture consumer desires across regions — NYX brings expressive, inclusive, trend-forward makeup to a broad audience.

ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND

The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email [email protected] to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.

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