A / Main responsibilities:

1/ General job scope: Participate in developing category strategy in line with the international brand positioning and fully responsible for building the category/brand in Viet Nam market. 

2/ Main responsibilities:

• Responsible for a data-driven long-term strategy and 360 brand management for a luxury brand. 
• Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan. 
• Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy. 
• Manage business driver efficiency of the category, manage brand budget (A&P) & forecast. 
• Develop new product launch plan/ innovation plan in line with business strategy and objectives. 
• Develop and manage media plan in effectiveness and efficiency. 
• Creation and execution a great product animation/ activation to build brand equity and drive sales results. 
• Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team (BA). Key partnership with other members of cross functions to drive business and marketing objectives. 
• Manage digital excellence. 

B / Requirements:

• At least 5 years in relevant position. Prefer experience in Beauty, FMCG. 
• Strong skill and mindset of brand building 
• Strong background in product management, marketing fundamental 
• Strong analysis skill, good presentation, and communication skills (with internal and external partners) 
• Driving attitude and demonstrates entrepreneurship. 
• Good sense of luxury beauty